77. Red Wing Shoe Co. Embraces Positive Side of Cultural Tension Moments– Aaron Seymour-Anderson

EP 77. How Red Wing Shoe Co. Embraces its roots and customers by finding cultural tension moments and embracing the positive side of things. Aaron Seymour-Anderson explains how 3 storytelling campaigns came to light: Out of Fashion since 1905, Wall of Honor, and #LaborDayOn.     VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/red-wing-shoe-co-embraces-positive-side-of-cultural-tension-moments-aaron-seymour-anderson-episode-77/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/