Ethical Dietary Supplement Marketing
Dietary supplements are a big business in the U.S., with an estimated $46 billion in sales in 2020. However, the rules around promoting these products are murky, leaving many marketers wondering how they can ethically communicate with the public. On this episode of the PR Talk Podcast, host Amy Rosenberg talks with Dr. Douglas Kalman, senior vice president of science and regulatory affairs at the Natural Products Association, and adjunct faculty at Nova Southeastern University, about ethical marketing practices in the supplement industry and being a credible thought leader. Read the entire write-up at: https://www.veracityagency.com/podcast/ethical-dietary-supplement-marketing/
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Dietary supplements are a big business in the U.S., withan estimated $46 billion in sales in 2020. However, the rules around promoting these products are murky, leaving many marketers wondering how they can ethically communicate with the public.
On this episode of thePR Talk Podcast, host Amy Rosenberg talks with Dr. Douglas Kalman, senior vice president of science and regulatory affairs at theNatural Products Association, and adjunct faculty atNova Southeastern University, about ethical marketing practices in the supplement industry and being a credible thought leader.
Read the entire write-up at: https://www.veracityagency.com/podcast/ethical-dietary-supplement-marketing/
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