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The Marketing Starter Podcast

Meeting Modern Sales Team Expectations with Catherine Brown

Sep 21, 2021 By MPN

Today's sales teams expect so much more than the basic MQL from today's tech-enabled marketers. Catherine Brown, author of the best selling book How Good Humans Sell, dishes out how marketers can partner with sales teams to deliver the USQL (ultra sales qualified lead). Connect with Catherine at extraboldsales.com Get her book, How Good Humans Sell: The Proven Path to B2B Sales Success on Amazon Get Tim's new book, The Marketing Starter on Amazon.

The Marketing Starter Podcast
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Today’s sales teams expect so much more than the basic MQL from today’s tech-enabled marketers. Catherine Brown, author of the best selling book How Good Humans Sell, dishes out how marketers can partner with sales teams to deliver the USQL (ultra sales qualified lead).

Connect with Catherine at extraboldsales.com

Get her book, How Good Humans Sell: The Proven Path to B2B Sales Success on Amazon

Get Tim’s new book, The Marketing Starter on Amazon.

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