MPN

A History of Branding: Lessons for Today

Richard Shear is Founding Partner and Chief Creative Officer of Invōk Brands and a founding faculty member of SVA’s Master’s in Branding program. With a five-decade design career and a passion for visual history, he explores how global consumer culture shapes today’s brands in his new book A History of Brands. This week on On…

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The Rose & Rockstar: What are you teaching AI?

This week in The Rose and Rockstar, Robert shares some thoughts on what AI might be learning about your brand.

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Modern Leadership with Jess Dewell, Jeannette Seibly & Isioma Utomi #527

On this episode of GoalChat, host Debra Eckerling discusses Modern Leadership with Jess Dewell of Red Direction; leadership results coach Jeannette Seibly; and leadership and productivity consultant Isioma Utomi. Whether you are the head a department, part of the team, an entrepreneur, or consultant, you are the main character in your own leadership story. The…

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HUB 463: EXPERT INTERVIEW – Linda Popky

I’m pleased to interview one of our Biz Book Pub Hub Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today’s guest brings a rare mix of marketing savvy, publishing know-how, and strategic content expertise. She’s spent decades helping everyone from Fortune 500 companies to entrepreneurs and thought leaders turn their…

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What Wine, Painkillers, and Pricing Taught Me About Influence

What do wine tastings, painkillers, and pricing psychology all have in common? More than you think. In this episode of Amanda’s Playbook, I break down two surprisingly simple studies that reveal how price shapes perception, how it influences expectation, and why this matters more than ever for anyone building a premium brand, product, or service….

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The Rockstar CMO Studio: Budget Research Hits

This week, Ian and Jeff return to the topic of budget benchmarking, picking six hits from six industry reports.

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FIR #472: The Evolution of Trust

New research reveals that B2B decision-makers have increasingly recognized the importance of trust. The study also showed that companies that measure trust as a board-level KPI are over three times more likely to report more substantial profits than those that don’t, yet only 22% of companies state that trust is a board-level KPI. In this…

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TFNW Podcast Ep. 33: Building Oscar into Europe’s Uber for Home Services With João Marques

In this episode of Funded, Now What?!, host Andrew Lee Miller speaks with João Marques, founder and CEO of Oscar, a fast-growing European startup on a mission to reinvent the way home services are delivered. Oscar is tackling a massive and underserved market—on-demand home repairs, cleaning, and maintenance—and João shares the full story behind how…

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154. The Emotional Side of Value-Based Marketing – Emily Lyman

Why feelings drive sales. Most marketers focus on data—but people buy based on emotion. Guest Emily Lyman, the Founder & CEO of Branch & Bramble agency, breaks down value-based marketing, the 4 core human values, and how to tweak your messaging to connect and convert with more moms and other customer segments. 

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NB61 – AI & The Tao of Jack Myers

In this thought-provoking episode, Greg Verdino and Geoff Livingston sit down with media ecologist, leadership expert, and author Jack Myers for a wide-ranging conversation on the intersection of AI, leadership, creativity, and Taoist philosophy. Drawing on insights from his latest book, The Tao of Leadership, Jack shares why 3,000-year-old Taoist wisdom might be the perfect…

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