MPN

28: How We Are Growing and Scaling Our Business

Launching your own business is a huge leap of faith— in yourself and in your product. It can be scary. With patience, determination, a lot of elbow grease and a bit of luck, that leap pays off, but whoa. The time in the interim can be scary.

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Talking Points #86 – 3/22/18 (Hot Topics: “Fake news”)

Thanks for listening! Here’s a bonus episode for March, the first edition of our “Hot Topics” series. The focus of the discussion is the impact of “fake news” (or more appropriately, misinformation) being shared online. What can communicators and marketers do to make sure the truth about their companies, brands and organizations is not manipulated?…

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OTS 086 – Influence the World – Dave Stachowiak

Today’s guest believes that it is a myth that leadership skills cannot be learned. He knows that most leaders have learned through the school of hard knocks, good training, years of hard work, effective coaching, and from great mentors. He hosts the…

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Embracing Brand Citizenship with Anne Bahr Thompson

“People want brands to step in and solve things that government can’t.” With the latest news of #BoycottNRA and the #MeToo movement, it could seem that this is an idea plucked from recent headlines. But the role of business in social issues has…

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Social Sound Bite: Why Your Brand Should Be Podcasting

On this week’s Social Sound Bite — recorded live at the  studios in Iowa City — Jerry and I discussed some new podcast listenership data courtesy of the Infinite Dial 2018 study from Edison Research and Triton Digital. Listen for the…

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27: Growing and Leveraging Facebook Groups with Brandi Riley

Once upon a time, not so very long ago, the blogging community was much smaller and tightly knit. Blog posts tended to be more freewheeling and personal in nature, and bloggers and readers alike interacted within the comments section of each one.

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Talking Points #85 – 3/15/18

Thanks for listening! Here’s our March episode: The Quick News & Quick Takes segment this month includes stories about what YouTube creators really earn from their content (2:40), new data from the Pew Research Center about social media use (4:20) and the takeaways from the 2018 Infinite Dial study (5:25). The Talking Points Spotlight highlights…

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