“Most CEOs delegate culture to HR and brand to marketing. You need to prioritize a fusion of these areas.” For many organizations, this is a big shift. Thankfully, this big shift is the big focus of the latest book from brand leadership expert…
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On this week’s Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed a new report on how Twitter is cracking down on bot use. Listen for the full sound bite and enjoy these useful links to the news,…
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You’ve started your own business, and it’s doing well. Better than well, actually! You have more work to do than you have hours in the day. It’s a good problem to have. Only, you don’t spend as much time you like pitching new opportunities to grow yo…
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Thanks for listening! Here’s a bonus episode for February, as Arik talks with Heidi McGuire, communications business partner for the Trane Commercial business, within Ingersoll Rand,. Their conversation covers her career path, the trends in communications that she’s paying attention to, how executives and employees have a stronger voice online, the Super Bowl activations in…
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Erin Boardman Wathen is a graduate of the Institute for Integrative Nutrition (IIN) and a Food Addiction Counselor (INFACT). She’s a Certified Spinning® Instructor (STAR 3), Vinyasa Yoga instructor (200 Hour) and Classical Pilates instructor….
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Today’s guest has been an entrepreneur for most of her life and loves helping entrepreneurs and business owners avoid making the same mistakes she’s made. She is the Co-Founder and CEO of Cerius Executives and Cerius Advisors, where she puts her…
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“The tactics have changed but the strategy of owning and building a brand hasn’t.” Laura Ries can share first hand how branding has stood the test of time. “It’s why some rise and others don’t — it’s the brand.” Together with her…
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