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Ep #14: Twitter with Madalyn Sklar

joins us on the Guided Goals podcast, and we’re going to talk about using Twitter for your Passion Project. is a top-ranked social media power influencer. blogger. and podcaster. Madalyn offers great tips for getting started, engaging,…

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A Fan Engagement Lesson from the Minnesota Vikings

“Our brand means many things to many people.” As we cheer from the sidelines and the comfort of our couch on game day, it can be easy to loose sight of the fact that great American sports teams like the Minnesota Vikings are some of our most…

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Social Sound Bite: Twitter Sharing Drops 11% in a Month

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some new data on social media sharing that Twitter will want to take note of. After discontinuing support for tweet counts on their…

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Ep #13: Podcasting with Espree Devora

joins us on the Guided Goals Podcast, and we’re going to talk about podcasting. is known as “the Girl who Gets it Done,” and is Communications VP and podcast host at .
Espree talks about how she feels about podcasting and shares the…

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What to Do When Your Brand Is Stuck or Stale with Steve McKee

“Figure out what you’re doing right and do more of it.” This deceptively simple advice should come as a cautionary tale to brands of all shapes and sizes. As a best-selling author and leader of one of the Southwest’s top…

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Social Sound Bite: That Instagram Feature You Want Is (Almost) Here

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a new feature that’s finally on it’s way to Instagram. A constant struggle for community managers keeping their brand’s Instagram…

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Talking Points #47 – 12/3/15

The Fortune 500 is cooling on corporate blogging according to new data on social media usage by big companies. Arik and Kevin discuss that finding, plus the other platforms the F500 is active on. Also, breakfast emojis take over our Spotlight in this show. The blog comment might be on its way out on business…

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Ep #12: Finding your Niche with Howard Brodwin

joins us on the Guided Goals Podcast, and we’re going to talk about finding your niche. Howard is the founder of , a cause marketing agency in the sports industry, and he believes that a ball can change the world.
Howard talks about ways to…

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Better Branding with Video Featuring Wistia’s Kristen Craft

“If a picture paints a thousand words, then a video packs an even bigger punch. Being able to show versus telling is powerful.” As people consume more and more content online, video is one of the most useful tools for brands. When does video make…

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Ep #11: Instagram with Jenn Herman

 joins us on the Guided Goals Podcast, and we’re going to talk about using for your Passion Project. Jenn of  is a social media consultant, trainer, and the forefront blogger on Instagram marketing.
Jenn shares why she loves…

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