“This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of The Now Revolution, understands the impact people — both internally and externally…
Read More
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed several new Facebook page features that should make admin’s lives a lot easier. Soon pages will start appearing in new shopping…
Read More
Communicators have a tough job, trying to restore or grow trust in their company CEO. Arik and Kevin look at a report on CEO trust and have some advice. Also, making the most of an internship from the standpoint of the student and the company. Plus, troubling times for disclosure of social sponsorships. Learn more…
Read More
“It’s not what we sell. It’s what we stand for.” This simple statement provides a concise summary of the key differences between traditional brand advertising and modern content marketing. At the forefront of this movement is ,…
Read More
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new feature on Instagram. Or, more accurately, an existing feature with a big change. Instagram has been defined by their fun filters…
Read More
“There’s no one size fits all in marketing today. It’s like football, though. Everyone is trying to move the ball down the field.” In a career that has taken him from commercial publishing to financial services B2B and now educational…
Read More
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some new insights from a Pew Research Center study. Specifically the fact that Instagram and Pinterest usage has doubled since they…
Read More
Let’s burn down our social media programs and just start over. Right? Arik and Kevin consider two thoughtful posts that take on the true impact of social. Also, the latest demographics for the most popular platforms (and what it means for LinkedIn), we also spotlight an influencer event that proves you don’t always need to…
Read More
“Today brands need to surgically remove and filter insights.” How can we make sense of it all? This week on the On Brand podcast I was joined by two old friends, and . These two innovative marketers have joined forces as part of…
Read More
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed something of a throwback campaign. Hearkening back to the Navy’s World War II propaganda poster “loose lips sink ships,” the…
Read More