Amanda’s Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you’ll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.
This isn’t another show about yesterday’s successes—it’s about creating tomorrow’s playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today’s rapidly changing landscape.
No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.
Most brands think visibility comes from more content. The truth? It comes from better placement—being seen in the right ways, in the right places. In this episode of Amanda’s Playbook, I’m sharing 3 strategies to grow your reach without becoming a full-time creator: 1️⃣ Brand the Background – Turn your space into visual storytelling that…
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You don’t need to become a content creator. You just need a smarter way to show up. In this episode of Amanda’s Playbook, I’m flipping the script on what visibility really requires in 2025. If you’re exhausted by the content treadmill—and secretly allergic to hustle culture—this one’s for you. Inside, you’ll learn: Why “just post…
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Rolex isn’t selling time. Hermès isn’t selling handbags. And De Beers? They turned shiny rocks into a ritual of forever. This episode is about how the world’s most iconic brands create desire—on purpose. Not through ads. Through identity engineering. You’ll see how: – Rolex broke $10B not by selling accuracy—but achievement – Hermès made waiting…
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This isn’t a story about nightlife. It’s a story about emotion—and what people are really buying when they pay for exclusivity. Back in 2008, with no budget and no celebrity backing, Daniel Koch and his brother Derek launched a brunch party in New York City. They didn’t build hype. They built feeling. What started as…
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What do wine tastings, painkillers, and pricing psychology all have in common? More than you think. In this episode of Amanda’s Playbook, I break down two surprisingly simple studies that reveal how price shapes perception, how it influences expectation, and why this matters more than ever for anyone building a premium brand, product, or service….
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What if the most powerful thing you could offer… was a question? This week on Amanda’s Playbook, I’m sharing a story I’ll never forget — one that completely changed how I think about leadership, influence, and solving real-world problems. It’s about Gloria Steinem. A village in Zambia. And the unexpected solution that stopped sex trafficking:…
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Everyone’s selling cold plunges, $14 matcha, and 4AM alarms as the secret to success. I’m not buying it. And I’m definitely not waking up early for it. This week on Amanda’s Playbook, I’m breaking down the Cold Plunge Lies—the performative routines we’ve started worshipping as gospel. I share my own obsessive history with extreme discipline,…
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Most people think reputation is built in the big moments—killer decks, polished launches, loud wins. But in reality? It’s built (and lost) in silence. In this episode of Amanda’s Playbook, I share a story that’s more common than we want to admit: a warm intro, a missed moment, and a reputation quietly eroded by lack…
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Most people trying to connect with high-profile people make the same mistake: They lead with their goals, their pitch, their calendar. But what if the real strategy… was anchoring yourself in their world? In this short episode, I share the simple (but powerful) tactic that earned me a meeting with OG YouTube star @shaycarl —and…
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Let’s be real: The world doesn’t reward the best. It rewards the most visible. The most trusted. The most strategically influential. In this week’s episode, I’m pulling back the curtain on why your brilliance might still be overlooked — and how to stop playing a rigged game. If you’re tired of working hard with nothing…
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