Amanda’s Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you’ll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.
This isn’t another show about yesterday’s successes—it’s about creating tomorrow’s playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today’s rapidly changing landscape.
No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.
Most people trying to connect with high-profile people make the same mistake: They lead with their goals, their pitch, their calendar. But what if the real strategy… was anchoring yourself in their world? In this short episode, I share the simple (but powerful) tactic that earned me a meeting with OG YouTube star @shaycarl —and…
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Let’s be real: The world doesn’t reward the best. It rewards the most visible. The most trusted. The most strategically influential. In this week’s episode, I’m pulling back the curtain on why your brilliance might still be overlooked — and how to stop playing a rigged game. If you’re tired of working hard with nothing…
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We used to define luxury by price tags, silence, and formality. But that version of luxury? It’s outdated. Today, the most magnetic brands understand one thing: real luxury is about experience. It’s not about white tablecloths and bow ties — it’s about how you make someone feel. In this episode of Amanda’s Playbook, we explore…
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Most people take the check. Mark Wahlberg didn’t — and walked away with $200 million instead. In this episode of Amanda’s Playbook, I’m breaking down one of the smartest plays in the game — and why it has nothing to do with acting and everything to do with how you use your influence. It’s not…
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“The most dangerous person in your business isn’t your competitor. It’s the friend who never challenges your thinking.” In this episode, I share why conflict is the exact friction you need to sharpen your thinking, elevate your strategy, and build genuine influence. We’ll cover: ✔️ The mindset shift that helped me stop fearing critique ✔️…
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We’ve all been told to “network.” To ask for the job. Pitch ourselves. Wait for the invite. But what if the real power lies in flipping that script? In this episode, I’m sharing a personal story that completely shifted how I think about building influence, relationships, and opportunity. It starts with one book, a bold…
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Two people. Same income. Same education. Same lifestyle. Only one of them will buy from you. This is the fatal flaw in marketing today: we’re still defining audiences by who they appear to be instead of what they actually need. In this episode, I break down: ✅ Why demographic targeting is misleading ✅ The rise…
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Everyone keeps talking about empathy like it’s the golden key to influence. And they’re not wrong — but they’re not quite right either. Empathy isn’t dumping your trauma on the table and calling it connection. Real empathy — the kind that moves people and builds brands — is presence. It’s making space. It’s being so…
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In this week’s video, we explore why even the most prestigious and established brands are struggling to maintain their edge in an ever-changing market. Elite brands once relied on their name, exclusivity, and reputation—but in today’s world, that’s no longer enough. People are looking for more than just a product; they want to connect with…
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I didn’t have a budget. Or connections. Or even a fully-formed plan. What I did have was an idea—and a camera in the corner of a one-bedroom apartment. This episode unpacks a defining moment from my early YouTube days: how I went from filming solo workouts in my NYC apartment to partnering with one of…
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