Amanda’s Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you’ll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.
This isn’t another show about yesterday’s successes—it’s about creating tomorrow’s playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today’s rapidly changing landscape.
No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.
What happens when achievement becomes the very thing stopping you from growing? After my recent Amanda’s Playbook launch event, I received this refreshingly direct feedback: “Great event, but I’m still not entirely sure what Amanda’s Playbook is all about.” The truth? The ambiguity isn’t a failure—it’s intentional. In this episode, I reveal: -Why established success…
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After walking away from YouTube years ago and vowing never to return, I’m back—with a revelation that ironically explains exactly why I left. My journey since those early fitness videos has transformed me in ways I never anticipated. It’s led me through building subscription businesses, selling a production company, publishing a book, and ultimately into…
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How YETI turned an ordinary water cooler into a $300 status symbol through identity, community, and movement—transforming customers into brand evangelists.
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When we talk about influence in social media, we tend to dwell on consumer-centric sites such as Instagram and TikTok. But what about…
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Why is it that some companies have rockstar founders and CEOs? Why does EVERYONE know the name of say Steve Jobs, but few know the…
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Smart organizations have realized the incredible influence that key employees can and have yielded online. Timothy Hughes, CEO and Co…
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One topic of conversation we haven’t really discussed on the show is regarding the subject of NFTs – a topic that mystifies even th…
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While most think of influencer marketing in terms of social media users representing consumer brands, what if you are a B2B company….
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After spending 10 years over-working and burning out while building a credit card processing company into 38 states and a networking…
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Most CMOs accept that with intense global competition and increased commoditization of products and services, the final frontier in…
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