Amanda’s Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you’ll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.
This isn’t another show about yesterday’s successes—it’s about creating tomorrow’s playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today’s rapidly changing landscape.
No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.
This Week’s Playbook: The Move That Actually Builds Trust You can write the best mission statement in the world.Design the perfect deck. Nail the speech. And still — no one moves.Because people don’t follow words.They follow evidence — the kind they can feel. If you’ve been following this series, you know the equation:Influence = Attention…
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YouTube Girl Walks Into a Boardroom. There’s a certain kind of moment you don’t forget. Mine happened in a sleek conference room at one of the top business schools in the world—right as I was stepping into a leadership role for a new MBA program. Big moment. Bigger opportunity. One of the senior faculty members…
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You can be brilliant, confident, even right—and still not be trusted. I learned this the hard way. Early in my career, I assumed that working harder, knowing more, and delivering results would automatically earn trust. People respected my competence, but they didn’t always follow me. They didn’t open up. And sometimes, they didn’t stay. That’s…
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Not all charisma looks the same. Learn the five types and how to use yours with intention — without turning it into performance.
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We need to talk about the cult of “busy.” Because being “too slammed” to reply, treating your inbox like a graveyard, and ghosting deadlines doesn’t make you important. It makes you replaceable. Here’s the truth: busy ≠ successful. The people I bet on aren’t performing overwhelm — they’re the ones who follow through, keep their…
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You can’t always buy your way into influence. This summer in Sotogrande, Spain — one of the world capitals of polo — I witnessed how brands engineer desire without a single ad, hashtag, or ticket link. The most talked-about spot at the Gold Cup wasn’t on the program, and you couldn’t find it online. From…
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The word influencer built my career — and now, I hate it. Here’s the truth: what most people call “influencer marketing” is just advertising in a social media costume. Follower counts. Engagement rates. Cost-per-post. None of that is real influence. Real influence is the ability to cause action. It’s awareness + ability. It’s Oprah’s Book…
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Community has become a buzzword. But you can’t swipe a credit card and call it connection. The strongest communities I’ve ever seen weren’t bought. They were built through shared effort, trust, and time. In this episode, I share the story of how a 5 a.m. cycling group changed the trajectory of my career—and why the…
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Most brands think visibility comes from more content. The truth? It comes from better placement—being seen in the right ways, in the right places. In this episode of Amanda’s Playbook, I’m sharing 3 strategies to grow your reach without becoming a full-time creator: 1️⃣ Brand the Background – Turn your space into visual storytelling that…
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You don’t need to become a content creator. You just need a smarter way to show up. In this episode of Amanda’s Playbook, I’m flipping the script on what visibility really requires in 2025. If you’re exhausted by the content treadmill—and secretly allergic to hustle culture—this one’s for you. Inside, you’ll learn: Why “just post…
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