Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now. This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape. No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.
This isn’t another show about yesterday’s successes—it’s about creating tomorrow’s playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today’s rapidly changing landscape.
No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.
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Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now. This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape. No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.
Rolex isn’t selling time. Hermès isn’t selling handbags. And De Beers? They turned shiny rocks into a ritual of forever. This episode is about how the world’s most…
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This isn’t a story about nightlife. It’s a story about emotion—and what people are really buying when they pay for exclusivity. Back in 2008, with no budget and…
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What do wine tastings, painkillers, and pricing psychology all have in common? More than you think. In this episode of Amanda’s Playbook, I break down two surprisingly simple…
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What if the most powerful thing you could offer… was a question? This week on Amanda’s Playbook, I’m sharing a story I’ll never forget — one that completely…
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Everyone’s selling cold plunges, $14 matcha, and 4AM alarms as the secret to success. I’m not buying it. And I’m definitely not waking up early for it. This…
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Most people think reputation is built in the big moments—killer decks, polished launches, loud wins. But in reality? It’s built (and lost) in silence. In this episode of…
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Most people trying to connect with high-profile people make the same mistake: They lead with their goals, their pitch, their calendar. But what if the real strategy… was…
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Let’s be real: The world doesn’t reward the best. It rewards the most visible. The most trusted. The most strategically influential. In this week’s episode, I’m pulling back…
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We used to define luxury by price tags, silence, and formality. But that version of luxury? It’s outdated. Today, the most magnetic brands understand one thing: real luxury…
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Most people take the check. Mark Wahlberg didn’t — and walked away with $200 million instead. In this episode of Amanda’s Playbook, I’m breaking down one of the…
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