Hanson & Hunt

Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills.

101: Things to look for in comms in 2019, Instagram Stories data and lessons from 100 episodes

We recorded this episode at the University of Wisconsin. The Quick News and Quick Takes segment this month includes stories about Facebook’s business and PR troubles (4:10), data about Instagram Stories (7:10), and why the news consumption habits of high school students will require big changes for the news industry (9:25). The Talking Points Spotlight…

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100: Interview with Natalie Bushaw of Life Time

It’s our 100th show – thanks for listening! Here’s a bonus episode for November, as Arik talks with Natalie Bushaw, senior director of Public Relations and Internal Communications at Life Time. In this interview, she talks about her role in leading how Life Time communicates both externally and internally, her career (agency and corporate) and…

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Talking Points #99 – 11/15/18

Thanks for listening! Here’s our November episode: The Quick News & Quick Takes segment this month includes a great resource for employee advocacy programs (2:30), blogging stats and trends from Orbit’s annual survey (6:15) and a writer’s idea on how to fix podcasting before it jumps the shark (8:20). The Talking Points Spotlight highlights a…

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Talking Points #98 – 10/25/18 (Hot Topics: Influencer marketing)

Thanks for listening! Here’s the latest edition of our “Hot Topics” series. The focus of this show is on influencer marketing. We’re joined by Chanel Schmidt from Sleep Number and Maggie LaMaack of Fast Horse. They bring their perspective, from working with influencers of all kinds, so we cover quite a bit in this conversation:…

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Talking Points #97 – 10/11/18

Thanks for listening! Here’s our October episode: The Quick News & Quick Takes segment this month includes stories about the use of social media by the Fortune 500 and the popularity of the platforms (2:15), what people expect when they interact with a brand or company on social media (5:25) and an interesting survey of…

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Talking Points #96 – 9/27/18 (Interview: Felicia Johnson)

Thanks for listening! Here’s a bonus episode for September, as Arik talks with Felicia Johnson, social media manager with the Minnesota Vikings. In this interview, she talks about her role on the front lines of the NFL. Cool job! Johnson also talks about the fact that women are behind many of the social media accounts…

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Talking Points #95 – 9/20/18

Thanks for listening! Here’s our September episode: The Quick News & Quick Takes segment this month includes stories about how people get their news in social media (5:45), a look at new data about social media advertising (7:45) and tools that aim to help increase employee engagement (9:15). The Talking Points Spotlight highlights how Land…

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Talking Points #94 – 8/23/18 (Interview: Chad Mitchell)

Thanks for listening! Here’s a bonus episode for August, as Kevin talks with Chad Mitchell, former senior director of digital communications at Walmart, now with Perfect Sense as a VP, Corporate Practice. In this interview, he talks about his career at Walmart and the company’s approach to storytelling. He also discusses the challenges for corporate…

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Talking Points #93 – 8/16/18

Thanks for listening! Here’s our August episode: The Quick News & Quick Takes segment this month includes stories about declining engagement on Facebook (5:10), a study about executive decision-making: do they go with their gut or with data? (6:45) And, the smart audio report from NPR and Edison Research (8:30). The Talking Points Spotlight highlights…

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Talking Points #92 – 7/12/18 (Hot Topics: Gender differences and work-life balance)

Thanks for listening! Here’s the second edition of our “Hot Topics” series. The focus of the discussion in this show is on gender differences in the practice of public relations, and work-life balance for women in PR roles. We’re joined by Amelia Reigstad, faculty member at the University of Minnesota Hubbard School of Journalism &…

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