Influence Global Podcast

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One

London Fashion Week Special: Why Fashion Influencers Are The New Retailers – Ft. Nadia Anya

Fashion and lifesytle content creator Nadia Walker shares her experiences of why influencers are the new retailers

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S4 Ep5: Co-Founder Of Channel Mum Niki Herring Talks About Mum Bloggers

Channel Mum is a UK based community of Mummy creators and has been around over 7-years when there were just a few Mummy bloggers around

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S4 Ep6: Dan Snow Explains Why History Is Not A Niche But A Highly Targeted Opportunity For Brands To Engage

TV broadcaster, podcaster and history geek Dan Snow shares his passion for this huge subject and why brands can do well to connect with this audience.

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S4 Ep3: Ryan Bares From IBM Tells Us How The Tech Giant Works With Influencers

Ryan Bares joins us today who is the global influencer and advocacy lead and tech giant IBM

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S4 Ep2: Reality TV Star And Model Luise Hasse Tells Her Story

Luise Hasse is a model, presenter, TV reality star and micro influencer and shares her story about why getting exposure on TV is the best way to boost your personal brand.

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S4 Ep1: Why Having A Clear Purpose Helps Define Who You Are

Amy Rowlinson is the host of the successful podcast called ‘Focus on Why’, but it wasn’t the first one Amy hosted. She used to run a property podcast but then at the beginning of lockdown her business partner suggested they stop it.

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S3 Ep21: How To Find Influencers With CEO Of Social Publi, Ismael Ed-Qudsi

Ismael El-Qudsi is the founder and CEO of Influencer marketing platform Social Publi. Like many PR agencies in the early days of influencer marketing they realised having huge excel files kept updated with influencer data was a huge challenge.

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S3 Ep20: Gautam Ganglani, Influencer, Thought Leader And Global Events Organiser

How does a global event organiser and speaker management service run events in a challenging 18 month period? Gautam Ganglani ran 100 webinars last year just to stay connected to his global audience and to build value with no commercial return he says. Traditionally he represented authors and not all of these make great online speakers so it was a big learning experience. The skill set required for trainers is very different for speakers with 1,000 people. Gautam talks about some amazing events he managed with Stephen Covey. Diversity and inclusion have been major topics. Technology, strategy, gaining trust and anything in the communication space. Strategy in particular has been a major topic, hear more from Gautam in this enlightening episode. Thought leaders are providing content online. One of the best examples is Marshall Goldsmith where he provided all of his slides that can be copied and shared. He was the highest paid and most booked speaker by Right Selection.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

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