The Marketing Starter Podcast is a show for business pioneers where we interview thought leaders from around the world and discuss innovative topics on how to kick-start your marketing efforts and become a more savvy marketer. Hosted by Tim Hines, marketing evangelist, keynote speaker, and author of the book The Marketing Starter. Look for a new episode twice per month! Subscribe to the podcast email list at tnhines.com/stay-updated.
Ryan Paul Gibson founder of ContentLift.Io, shares why marketing starters must position their offerings with a qualitative research approach for a successful GTM plan. Connect with Ryan at contentlift.io Get Tim’s book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
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Angela Lee, founder of Formation Marketing, shares why marketing starters need to be demand-oriented vs lead-oriented to succeed with CEOs. Connect with Angela at formation-marketing.co Get Tim’s book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
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From getting started at Apple, to working with startups for over 15 years, Uana Coccoloni has mastered how to maintain a helicopter view within the organization and understand how marketing can contribute to solving departmental challenges. Connect with Uana at uanacoccoloni.com Get Tim’s book, The Marketing Starter on Amazon Learn more about your ad choices….
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Believe it or not, direct mail isn’t dead! Neither is TV, radio, or any other forgotten channel in this age of digital marketing. Phil Goodhart, fractional CMO and marketing leader, shares how marketing starters can stand out with old-school channels of marketing. Connect with Phil on Linkedin Get Tim’s book, The Marketing Starter on Amazon…
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Marketing starters have many challenges and balancing being strategic and creative may take the top spot. Chris Green, fCMO and founder of Maverick & Co., sat down to share how he approaches working with startups and scale-ups to lead the way while coming up with fresh ideas. Connect with Chris on LinkedIn and at maverickandco.io…
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Just like a weatherman, marketing starters must be able to properly forecast where the business is heading in order to build strategies that work. Lindsey Breitwieser has mastered just that and she shares her tactics in this episode Connect with Dana on LinkedIn or at thecmolab.co Get Tim’s book, The Marketing Starter on Amazon Learn…
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B2B full lifecycle marketing leader, Dana Salman, shares how she tackles doing all things multi-channel as a team of one and how to make it successful. From planning, to tactics, to hiring; she’s done it all. Connect with Dana at danasalman.com Get Tim’s book, The Marketing Starter on Amazon Learn more about your ad choices….
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Agency founder, event marketer, and customer whisperer, Oliver Osborne, shared his take on how to capture, understand and take action with customer insights. Connect with Oliver on LInkedIn or ohcool.ca Get Tim’s book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dorothea Bozicolona-Volpe, founder of Social Espionage, shares how marketers must be mindful and heed caution when deploying AI. She shares how AI leads to great efficiencies, but less great for authenticity. Connect with Dorothea at Get Tim’s book, The Marketing Starter on Amazon Learn more about your ad choices. Visit megaphone.fm/adchoices
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Founder of RevUp Marketing and thought leader, Aaron Branson shares why marketers must be focused on elevating their role within the organization by working on the CEO/CMO relationship, focusing on OKRs, and setting clear attribution pathways. Connect with Aaron on LinkedIn and check out RevUp Marketing at revup.marketing Get Tim’s book, The Marketing Starter on…
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