On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
“Everyone thinks that branding isn’t important today but branding is the new advertising.” Despite media and technology shifts, the brand behind your stories and status updates is more important than ever. We unpacked all of this and more on this…
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Stories can be powerful tools for moving people and building brands. This isn’t as easy as it could sound. Storytelling is both an art and a science. We unpacked all of this and more on this week’s episode of the On Brand podcast with Patti…
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“I love looking at other industries and seeing what they’re doing.” As Director of Agency Marketing at TopRank Marketing, Ashley Zeckman has a lot on her plate working — both agency marketing and client marketing. In some organizations, these…
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“It’s better to whole-ass one thing than half-ass several.” As the author of the book Badass Your Brand, my conversation with Pia Silva was bound to be both fun and irreverent. In all seriousness, powerful language helps you cut through the…
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“The biggest problem we marketers face today is trying to be all things to all people.” Andy Cunningham would know. She’s spent her career positioning brands. As the jacket of her book says: “Trust Andy. Steve Jobs did.” That’s…
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“You’re only a brand if you have meaning beyond your name.” One of the more challenging questions I ask on a regular basis is, “How do you define what a brand is?” Strategist Robin Fisher Roffer didn’t miss a beat. You have to have…
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“Brands today are looking for immediate feedback. And if it’s negative, they’re done.” What are brands missing today? According to Mod Op’s Jeff Suhy, it all comes down to one thing — consistency. Or lack thereof. We discussed all of this…
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“There’s so much power in the spoken word.” Nancy Duarte would know. She’s the world’s leading expert on visual communication, ranked #1 on the World’s Top 30 Communication Professionals. She’s also this week’s guest on the On Brand…
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“There’s a common theme to everything I do — I create content that helps people.” And Peter Shankman does just a few things as an author, speaker, entrepreneur, and thought leader on topics ranging from public relations, customer…
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On this week’s Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed some new data from Buzzsumo showing that Facebook Page reach and engagement have declined dramatically since January 2017. Listen for…
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