On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
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On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded,…
“It’s no longer enough to sell the sizzle. Customers today want to know what’s behind it — what the brand stands for.” While many (mis)categorize branding as simply…
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"Consumers deserve perfect info about businesses everywhere. We can all agree on that." Going out of the gate, Jeff Rohrs reminded us of what's at stake with all…
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“If you don’t care about having a lifelong relationship with your customers then keep doing what you’re doing.” But if you want to understand the customer journey and…
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Who are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps brand builders answer these top-of-mind questions day in and…
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“I joke that I’m good at impressions — you have to do voices.” Why would a marketer need to be good at doing impressions? As founder of Cobblestone…
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“A story lets you address problems in a very human way.” While traditional business books, textbooks, and case studies help us learn key concepts, they often miss what’s…
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“Content is expanding — it’s shifting. It used to be 2D and flat.” Now we have VR, AR, MR, and XR. What’s a marketer to do? Luckily, we…
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“Brands that endure have long-term ambitions. They make a durable difference.” When it comes to celebrating your brand’s legacy, age is relative. In some industries it’s a benefit…
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“Brands today are more dynamic than ever before. We need to keep the idea of brand from being esoteric." And we need better tools for managing and measuring…
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“Brands aren’t logos or static concepts. They’re value systems.” Mario Natarelli has branded everything. From Fortune 500 companies to entire countries. Regardless of how different the individual clients…
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