On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
“A Ferrari is more than a way of getting from point A to point B. It has a power over you that goes beyond reason.” Luxury brands can do that. However, changing consumers and media dynamics require us to rethink luxury branding in the digital age….
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On this week’s Social Sound Bite – recorded live at the studios in Iowa City – we discussed how Former Maryland Governor Martin O’Malley teased his upcoming presidential campaign announcement with a Snapchat message….
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“You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights for McDonald’s USA, Steve Levigne understands better than most how consumers are changing and…
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On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent question I got while speaking at the Roller Skating Association’s annual conference. It was something I hear frequently from…
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You might not know by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most memorable brand names of our time including BlackBerry, Swiffer, and Dasani. What’s in a name? More than…
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On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed emojis in email subject lines. Specifically we looked at a new study from email marketing platform MailChimp on how and when emojis are…
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“Branding is blocking and tackling.” would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the good news” is a lot of work. I couldn’t wait to…
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On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a couple of new features on Pinterest. As a driver of 40% of social commerce, brands of all shapes and sizes are looking to promote…
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“I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator, does a lot of teaching. On top of that, he’ll join us in Iowa this fall as a keynote at the . I couldn’t wait to talk with…
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On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a couple of new features on Twitter. First, users can now opt-in to receive Twitter direct messages from users who don’t follow…
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