On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
“It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart of the Suitsupply brand. This vertically integrated men’s fashion retailer is gaining a lot…
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Was Dr. Watson from the Sherlock Holmes stories the original brand manager? That’s the theory posed at the top of the show. Scott is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock…
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On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a flurry of recent announcements from Instagram. Specifically, the Facebook-owned photo-sharing platform announced that they were…
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“Great brands demonstrate unity not uniformity.” Branding is a tricky topic. It’s both an art and a science. It’s about consistency yet not being so consistent that your story suffers. It’s this narrow space…
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On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a recent item in the news. Minnesota dentist Walter Palmer probably wishes he never killed one of Zimbabwe’s most beloved lions….
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On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new announcement from Facebook. While YouTube is the leading source for online video, the social media giant took another big step…
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“Great brands are built, not bought.” To many brands and agencies alike, this has been a big shift in recent years. It’s a shift that has been at the forefront of understanding and explaining. As the founding partner of Questus,…
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“Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.” helps organizations, communications professionals, and executive MBA students unlock the…
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“How can you find a fun way to get into your story.” That’s what spends most of his time doing. As part of the social media team at Cisco, he helps create entertaining and engaging video content. He’s also a regular on the comedy…
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“I spend a lot of my time at the intersection of branding and social media.” As Global Director of Employee Engagement at Siegel+Gale, helps organizations build brands through improvements in employee engagement, corporate culture, and…
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