On Brand with Nick Westergaard

On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

Social Sound Bite: A New Snapchat Feature & Super Bowl Ad Pregame

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed the new Discover feature on Snapchat. We also offered some pregame commentary the upcoming Super Bowl, the ads, and what…

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January 2015 Brand Zeitgeist: The Iowa Brand, Late Night, & Poo Pourri

Each month as part of the On Brand podcast, we take a look back on the month that was. We’ll reflect on the brand builders we chatted with here on the podcast and also discuss the biggest stories and pop-culture funnery that made up our brand zeitgeist. To help with this, I’m joined by our…

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Social Sound Bite: Lessons from the Social State of the Union

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed some of the lessons that brands small and large can glean from the President’s very social State of the Union address. We also…

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Living the Brand at Ben & Jerry’s with Mike Hayes

“When I first started, I shared a cubicle with Jerry.” Yes. That Jerry.  began his career at Ben & Jerry’s sharing space with the company’s legendary co-founder and he — like everyone on the team — has been living the brand…

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Social Sound Bite: Choose Your Social Networks Wisely

On this week’s Social Sound Bite – a recap of our show recorded live at the  studios in Iowa City – I discuss some recent data from Pew Research Center as visualized by the smart folks at Statista. I also issue a stern warning on why…

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Why Content Brands Trump Branded Content with Andrew Davis

“You have to tell a story no one has ever heard or offer a simple twist on a familiar theme.” Marketing speaker and best-selling author  is on a mission to change the way that marketers market and publishers publish. One audience at a…

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Social Sound Bite: 2015 Social Media Predictions

On this week’s Social Sound Bite – recorded live at the  studios in Iowa City – Jay and I discussed a few of the prominent 2015 social media predictions and digital marketing trends to keep an eye on. Listen for the full sound bite and…

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The Role of Brand Voice in Social Media at Chobani

“Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant,  has been around for most of the brand’s meteoric rise. It’s hard to believe that Chobani has only…

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How to Reinvent Your Brand with Dorie Clark

“Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputations just happen. In reality, strong brand architects can play a big role.  is one of those…

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The Primal Code of Digital Brand Building with Patrick Hanlon

“Branding discussions used to be esoteric. Like molding fog.” It was this realization that led  to come up with a better way to frame the branding conversation. What he created ended up being one of the most effective frameworks for…

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