As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What’s expected of us can get overwhelming… and the support of a community is powerful.
So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What’s the move in healthcare marketing?
Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.
In this episode of ‘The Move,’ host Larry Williams engages in an insightful conversation with Christy Van Der Westhuizen from Legend Senior Living. They discuss the evolving landscape of sales and marketing in the senior living industry, emphasizing the importance of being a thought leader, the power of authentic connection, and continuous learning. Christy shares…
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Larry Williams introduces Dave Growl as they unveil a new podcast, ‘The Move in Healthcare Growth,’ aimed at healthcare marketers. The series, which took a year to develop, focuses on community support and sharing successful strategies. Larry and Dave share their excitement about the podcast and its purpose. They highlight the main interview with Brandon…
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In this engaging conversation between Larry Williams from Unlock Health and Julie Plummer of Onsite Women’s Health, the discussion navigates Julie’s transition from B2C to B2B healthcare marketing, emphasizing the power of data-driven and value-based marketing strategies. Highlighting storytelling’s impact and the significance of internal communication, Julie shares her experiences at HCA Healthcare, including brand…
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This episode features a conversation between Larry Williams from Unlock Health and Steve Turney, the owner and executive director of the Mental Health Marketing Conference. They discuss Steve’s journey to his role, the impact and strategy behind organizing the conference, and the importance of community building within and beyond the conference’s scope. Steve shares his…
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A conversation with John Lynn, formerly of HitMik, now Swaay Health, discussing the influence and importance of community within the healthcare marketing space. John shares the origin story of Swaay Health, emphasizing the value of connection, collaboration, and community in healthcare IT marketing. The discussion highlights how Swaay Health has provided a platform for sharing…
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In this episode, Larry Williams from Unlock Health hosts a deep dive with Kevin Thilborger, Chief Managed Care Officer, discussing the profound impact of data-driven strategies for managed care in healthcare. They explore how aligning marketing and revenue strategies ensures organizations get paid accurately for their services, thus improving ROI. Kevin explains the importance of…
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