The Trending Communicator

In today’s hyper-accelerated communications world, keeping up means juggling reputation, brand building, crisis management, storytelling, and more while adapting to new technologies like generative AI. The Trending Communicator, hosted by Dan Nestle, is your guide through this chaotic landscape. This podcast dives into the challenges of PR, communications, and marketing today, with experts sharing real stories and strategies for overcoming those challenges and more. It’s the perfect resource for professionals looking to innovate, take risks, and stay ahead. Join us to make sense of today’s communications chaos, one insightful conversation at a time.

Distinctive Discoverability: Search Rules the Reputation Roost – with Rob Jekielek

Faced with today’s fractured mess of audiences and media, it’s tempting to unleash a deluge of content and overwhelm social channels with content, hoping to reach the people who want to hear from you. Clearly, not a winning strategy – and those who…

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Why Audits Should Delight Communicators – with Lynn Zimmerman

If change is inevitable, why are we typically so bad at managing it? As businesses navigate digital shifts, mergers, and AI advancements, one crucial group often gets sidelined: employees. Communicators can play a much larger role in managing these…

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From Alexa to Agentic AI: Conversational AI and the Future of Brand Communication – with Susan and Scott Westwater

As AI disrupts and reshapes our interactions with brands and people alike, how do we genuinely connect with the voices around us? Conversational AI challenges us to rethink engagement with both technology and each other. What does it mean for brands…

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The Rise of the Multidimensional Communicator – with Jim O’Leary

The future of communications is fractured, but that’s not necessarily a bad thing. How can leaders navigate this new landscape where audiences are scattered, AI is advancing rapidly, and traditional playbooks no longer work? In this episode of The…

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Fractured Reality or Real Opportunity: With AI, It Can Go Either Way – with Martin Waxman

Is AI the superglue that can repair our fractured media universe? Or is it just another tool that could further splinter our audiences? In this episode of The Trending Communicator, host Dan Nestle sits down with digital marketing expert, leading AI…

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Reinventing Newsrooms: AI as Friend, Not Foe – with Pete Pachal

Is AI the savior or the destroyer of journalism? As media outlets grapple with dwindling trust and audiences, could artificial intelligence be the key to revitalizing the industry, or is it the final nail in its coffin? In this episode of The Trending…

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The Future of Work is Community (with a touch of AI) – with Ashley Dennison

Over the last few years, at least since 2020, in the marketing and communications professions, remote work has become more of the norm than the exception. Connections between and among co-workers remain predominantly digital or virtual, and so many of…

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AI TAKES CONTROL OF THE TRENDING COMMUNICATOR – with Google NotebookLM

NOTEBOOK LM HAS TAKEN CONTROL OF THE TRENDING COMMUNICATOR. EVERYTHING THAT FOLLOWS IS AI-GENERATED. Are you ready to supercharge your communication skills for the AI-driven future? Discover how to harness the power of artificial intelligence while…

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Spin sucks, The PESO Model is the answer, and AI can help – with Gini Dietrich

Walk into any PR conference these days, and it’s all but guaranteed that you’ll see a session or two about how communicators can effect real business impact. Panelists and speakers talk about how we can earn a seat at the table (even though we often…

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Down with Fluff: Executive Storytelling in the AI Era – with Anuneha Mewawalla

I think it’s fair to say that most of us in communications and marketing, at one point or another (and probably recently), have been accused of the most awful, terrible thing: committing fluff. It can happen anytime, but usually when we talk about the…

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