The Trending Communicator

In today’s hyper-accelerated communications world, keeping up means juggling reputation, brand building, crisis management, storytelling, and more while adapting to new technologies like generative AI. The Trending Communicator, hosted by Dan Nestle, is your guide through this chaotic landscape. This podcast dives into the challenges of PR, communications, and marketing today, with experts sharing real stories and strategies for overcoming those challenges and more. It’s the perfect resource for professionals looking to innovate, take risks, and stay ahead. Join us to make sense of today’s communications chaos, one insightful conversation at a time.

Your Adult Brain Is Your Last Unfair Advantage – with Dr. Michael Netzley

The story you’ve been told about your aging brain is wrong. Strategic attention peaks in your late 50s. Innovative cognition in your early 60s. Integrative reasoning around 62. Meanwhile, AI keeps commoditizing the very capabilities younger workers were supposed to dominate — speed, information processing, rapid adaptation. The math has shifted. Human judgment, the thing…

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Judgment Is the New Advantage – with Bo Breuklander

AI transformation isn’t a strategy problem. It’s a leadership problem. And until CEOs and boards stop asking for an AI strategy and start asking for a change management strategy, most organizations are going to keep spinning their wheels. In this episode of The Trending Communicator, host Dan Nestle sits down with Bo Breuklander, founder of…

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Why AI Risk Is a Communications Problem Now – with Alec Crawford

You don’t roll out AI. It’s not an ERP system. And yet most organizations are still treating it like a procurement decision, reaching for governance frameworks and compliance checklists as if the real challenge is containment rather than comprehension. In this episode of The Trending Communicator, host Dan Nestle sits down with Alec Crawford, founder…

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Organic Isn’t Dead, You Just Stopped Talking to People – with Dorien Morin-van Dam

People keep writing obituaries for organic content. And every time, communicators chase the paid shortcuts instead of doing the work. Now, as AI-generated content floods every platform, those who abandoned organic are realizing they have nothing to fall back on. In this episode of The Trending Communicator, host Dan Nestle sits down with Dorien Morin-van…

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Naming is Storytelling, Just Harder – with Scott Milano

Everyone thinks they can name things. Toss some words around in a brainstorm, pick the one that sounds right, hope it passes trademark. But naming done right is storytelling compressed to its most essential form, and getting it wrong costs more than most organizations want to admit. In this episode of The Trending Communicator, host…

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AI Can’t Call You Back – with Jennifer Kaplan

What if sustainable growth isn’t about becoming the biggest player in the market? Agencies triple in size and lose their soul. They chase national footprints and abandon the community relationships that made them valuable. Meanwhile, regional firms with deep roots are building something holding companies can’t replicate. In this episode, host Dan Nestle sits down…

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Stockholm Syndrome in PR: The Boutique Uprising – with Barrie Cohen

Does PR have Stockholm syndrome? We’re held captive by every disruption that promises to kill us—internet, social media, now AI—and what do we do? Fall in love with each threat, scramble to prove relevance, then wait for the next existential crisis. In this episode, Dan Nestle sits down with Barrie Cohen, founder of Barrie Cohen…

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The Art and Science of Earned Attention – with Stephanie Grober

Authority-building has entered a new era—visibility hinges on context and credibility, and your expertise must be discoverable not just to humans but to machines. In this episode of The Trending Communicator, host Dan Nestle explores these seismic changes with Stephanie Grober, Marketing and PR Director at the Horowitz Agency and a true trailblazer in legal…

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AI Debates The Future of Comms – with NotebookLM

**NotebookLM HAS TAKEN OVER THE TRENDING COMMUNICATOR. AGAIN.** Generative AI is shaking up the world of communications—and the debate is on. In this special takeover episode of The Trending Communicator, Abel and Iris weigh the promise and pitfalls of AI adoption for comms professionals. Is AI truly a strategic superpower, or does it risk eroding…

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AI Transformation, or AI Theater? – with Anne Green

Companies love to talk about AI transformation. They’ve created policies, distributed tools, checked boxes. But behind closed doors, overwhelmed employees are phoning it in with AI slop, leaders can’t tell the difference, and the workforce is too exhausted to learn anything new. That’s not transformation. That’s theater. In this episode of The Trending Communicator, host…

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