Today we are discussing non profits.This is one of the most challenging business categories, when it comes to marketing them, yet it doesn’t have to be. From fundraising & HR to the internal culture & the cause of a non profit,  these factors are discussed on this episode as James brings a shining non profit…

A podcaster needs SEO just like any other content creator on the internet. SEO is how potential listeners will find your podcast in search engines, and it’s how you can rise to the top of the search results. By optimizing your podcast for SEO, you can reach a larger audience and grow your show. Let’s…

There are a ton of complicated marketing options out there. But the truth is you don’t need to use those strategies all the time. Especially if you haven’t covered the basics. In this episode, we’re going to get focused on the three things your podcast must have if you want to market at a high…

This episode touches upon internal culture in a business from a very different perspective… Faith.  It also addresses empowering a business owner preparing him/her to lead successfully.  James invites Eric Dunavant to the show who has a unique perspective on “ROI” for a business owner while James addresses the internal culture from a marketing perspective….

There are a number of ways to market a podcast with no budget. One way is to utilize social media platforms such as Twitter, Facebook, and Instagram. You can also submit your podcast to directories such as iTunes and Stitcher. You can also reach out to bloggers and other influencers in your niche and see…

Podcasts are a great way to keep up with current events, learn about new products, or just be entertained. Newsletters are a great way for podcasters to keep their audience informed about upcoming episodes, new products, or anything else they might be interested in. Newsletters can also be a great way to generate feedback or…

Yes, we’re rebranding! PodCentral is here! Join the newsletter now: https://resources.podcentral.online So many podcasters are stuck attempting to build their brand through social media. I’m sorry to tell you but getting more followers online doesn’t guarantee you anything. The truth is social followers aren’t that valuable to podcasters. The most valuable thing you can have…

James invites his wife, Laura Danella, who is CMO of Media Vision Advertising on the show to discuss content marketing. They dive in deep discussing many ways content is utilized for a brand as well as pros & cons of what businesses are doing with content today.  This is a great episode to learn about…

Everyone talks a great talk about delivering value. But the truth this, there are different versions of this on every level of business. Value for agencies is different than the value you deliver as a coach. One thing that can’t be disputed is the way this value is delivered to the marketplace. Today, we’re going…

I had a moment in 2020 were I despised podcast consultants. It wasn’t because they were stealing my clients. My disdain was due to the fact that very few of these “experts” were actually in the industry. Most of them were marketers that wanted to make a quick buck. There was a handful of agencies…