In this episode, Kristi is joined by marketing expert Joe Raasch to tackle the biggest mistakes holding businesses back. They share no-fluff strategies to simplify your marketing, clarify your messaging, and boost your impact, particularly on LinkedIn.

Key Takeaways:

• Clarity Over Cleverness: Why clear messaging always wins.
• Stop Overcomplicating: Simplify your strategies for better results.
• Consistency = Trust: How regular, reliable marketing builds credibility.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Mark Harbeke and Kristi Mitchell share their combined expertise on building strategic marketing systems that drive consistent growth. They dive into how small and mid-sized businesses can leverage data, content strategy, and marketing automation to increase their impact. Together, they offer practical tips on aligning marketing with sales goals, measuring the right metrics, and balancing content creation with distribution strategies.

Key Takeaways:

✅ The role of fractional CMOs in scaling businesses effectively.

✅ Creating marketing systems that generate sustainable leads.

✅ Aligning marketing efforts with sales objectives for maximum ROI.

✅ Using data-driven insights to optimize campaigns.

✅ Striking the right balance between content creation and distribution.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this solo episode of Unfudge Your Marketing, host Kristi Mitchell dives into the challenges of marketing in uncertain times. With 2025 kicking off amid political and economic instability, Kristi shares insights from recent conversations with business owners who are struggling to navigate these complexities.

Topics include:

✅ How to communicate with clients feeling uncertain about the future

✅ Leveraging third-party resources to stay relevant without the pressure

✅ When to pivot your marketing strategy vs. sticking to your plan

✅ The power of being a trusted resource and thought leader during chaotic times

Kristi encourages business owners to assess whether they are truly meeting their audience where they are—or simply following the easy path. Marketing is messy, but building real relationships is what makes the difference.

👉 Have thoughts on this episode? Connect with Kristi on LinkedIn or via email at kristi@kristimitchell.com.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, host Kristi Mitchell talks with Hayden Orme, founder of Handled by Hayden and Company. Hayden shares her extensive leadership experience and insights into maintaining authenticity in marketing. Her journey includes rebranding and finding the right support, emphasizing the importance of aligning marketing efforts with core values to stand out in the market. The discussion highlights the need to trust one’s instincts and the significance of timing in business decisions. Key takeaways include staying true to your values and making decisions that resonate with personal and professional goals. For more resources and insights, connect with Hayden athandledbyhayden.co.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, host Kristi Mitchell welcomes Bryan McDonald to discuss the nuances of marketing strategy and the importance of realistic expectations. Bryan, known for his expertise in sales and helping businesses reach their revenue goals, shares a candid story about the pitfalls of using Facebook ads when his audience wasn’t there. He emphasizes that not all leads are created equal and highlights the necessity of identifying where prospects genuinely engage.

Key takeaways include the value of hiring someone who can iterate and improve a strategy over several months and focusing on prospects rather than following the crowd. Bryan advises trusting experts who test and refine processes—and cautions against quick-fix promises. Connect with Bryan atmcdonaldbryan.comfor more insights into authentic sales approaches.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, host Kristi Mitchell welcomes Selena and Anna to discuss common marketing mishaps and the importance of building trust and authenticity in business strategies. As dynamic entrepreneurs and co-founders of a business partnership born out of collaboration and support for fellow entrepreneurs, Selena and Anna emphasize the significance of overcoming fear of new strategies while trusting marketing experts. They advocate for patience in marketing efforts, stressing the need for multiple touch points to truly engage audiences.

The duo highlights the importance of clear communication, cautioning against using overly unique language that might confuse potential clients. They emphasize that marketing should be fun and stress the need for adaptability and open-mindedness in trying new tactics. To connect with Selena and Anna, visit their website atannaandselena.comor find them on LinkedIn.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Kristi Mitchell engages with Chanelle Yarber, CEO of Bright Girl Media, in a candid discussion about the iterative nature of marketing and maintaining authenticity. Chanelle shares her personal journey with hiring an outside marketing agency and underscores the significance of staying true to her brand while understanding her audience deeply.

She offers valuable advice on selecting the right marketing partners and cautions against promises that seem too good to be true. The key takeaway from the episode is the crucial need for authenticity in marketing, knowing your audience and resisting the temptation of quick fixes can pave the way for genuine success.

To connect with Chanelle Yarber, visit her on LinkedIn or check out her website at www.brightgirl.media.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Kristi Mitchell sits down with Jared Gibson, co-founder of Outworks, to discuss the importance of prioritizing personal branding and creating impactful LinkedIn content. Jared shares his journey from occasional LinkedIn poster to a strategic content creator and highlights how consistent, founder-led content can differentiate businesses in highly competitive SaaS and professional services sectors.

Jared provides practical advice on overcoming discomfort and making content creation a priority, helping businesses to build trust and remain top-of-mind with potential clients. Kristi and Jared also discuss the challenges many business owners face, including not prioritizing marketing strategies and the importance of authentic storytelling.

Key insights from this episode:

• The power of LinkedIn for B2B businesses and the need for founder-led content.
• Overcoming the initial discomfort to establish a consistent content strategy.
• Transforming personal experiences and stories into content that resonates and inspires.
• Creating a content culture within organizations to enhance both marketing success and recruiting efforts.

Takeaways:

• Begin incorporating personal insights and experiences in your content to build stronger connections.
• Prioritize content creation as a core business activity to drive long-term success.
• Embrace discomfort and remain consistent to see transformative results over time.

Connect with Jared Gibson on LinkedIn or via email atjared@outworks.io

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Kristi is joined by Jill Peterson, founder, and chief growth strategist, for a candid conversation about marketing missteps and the valuable lessons learned along the way. Jill shares her journey of evolving the visual brand of her business, addressing the challenges and growth that came from stepping outside her comfort zone.

Key Topics Discussed:

• The importance of recognizing one’s core strengths and seeking expertise for areas where improvement is needed.
• Jill’s experience of revamping her visual brand, highlighting the significance of openness and the impact it has on creativity.
• The process of selecting a marketing provider that aligns with your company’s vision and cultural fit.
• Communicating effectively with marketing partners to foster collaboration and superior results.
• How growth often occurs when stepping outside familiar boundaries and embracing new challenges.

Jill Petersonis the founder and chief growth strategist known for her transformative leadership across several domains, including marketing, strategic planning, and client management. Her ability to drive impressive growth and streamline operations makes her insights on creative branding and company development invaluable.

Website:Find Your Clover

Tune In to Learn:

• How to let go and allow experts to shine in their roles.
• The significance of keeping an open mind and its role in business growth.
• Tips on navigating the visual branding process, especially for new businesses or rebranding efforts.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, host Kristi Mitchell chats with Lori Sussle Bonanni, founder of Elssus communications consultancy, about common marketing language mistakes and how to communicate more effectively.

Key takeaways include:

• Write like you talk: Keep language natural and conversational rather than using corporate jargon
• Remove unnecessary filler words and be concise
• Avoid false urgency in marketing messages – be genuine about limited-time offers
• Pay attention to grammar and proofreading, even when using AI tools
• Consider tone and writing style as part of brand standards
• Be mindful of outdated or potentially offensive language
• Focus on ensuring your intended message reaches your intended audience

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com