You can shout from every rooftop, post on every platform, and get all the exposure in the world. But if your messaging is unclear, inconsistent, or stuck in an older version of who you are, that exposure can actually work against you. Hersh Rephun, personal brand strategist and founder of Yes Brand Builders, joins Kristi…

Facebook ads promise passive leads, an autopilot pipeline, and clients flowing in while you sleep. But what really happens when you put real money behind that promise and the results just do not show up? Nancy Zare, PhD, a sales psychologist, joins Kristi to share her honest experience running Facebook ads not once, but twice,…

When you are launching a new business and trying to do everything yourself, AI can feel like the perfect shortcut. Alan Lamparella, founder of Tasklight Business Advisory, found out the hard way that when it comes to branding, fast and cheap does not always get you where you need to go. After 30 years leading…

Paid ads can feel like a money pit, especially when you are told you need to be everywhere, reach everyone, and just keep spending. Lindsey Laughlin, VP at Gravity Group, joins Kristi to cut through the noise and talk about the most common missteps she sees businesses making with their ad dollars, and what to…

What happens when you spend an entire day having what feels like a genuine, meaningful back and forth with someone on LinkedIn, only to find out days later that you were actually talking to their AI tool the whole time? That is exactly what happened to Rachel Platt, founder of PLATTinum Consulting, and it raises…

We talk a lot on this show about marketing mistakes, and this week Kristi is sharing two of her own. From a technical glitch that aired the wrong guest video to an email that went out to the wrong list, Kristi gets real about what it feels like when things go sideways and more importantly,…

If you feel like you are always busy with marketing but not seeing the results you want, the problem might not be your effort. It might be your strategy. Shea Prosser, founder of North 12 Partners and a first executive with over 20 years of experience scaling businesses, joins Kristi to talk about one of…

Testimonials are one of the most underutilized marketing assets, but most businesses are barely scratching the surface of what they could be doing with them. Neil Carroll, founder of vidwheel and creator of Root Thread, joins Kristi to share how a client project completely changed the way he thinks about testimonials, and why the real…

Navigating the disconnect between sales and marketing is critical for business growth. Lance LeFort, founder of LeFort Talent Group, brings deep experience in talent acquisition and operations management, helping founder-led companies align their efforts for scalable success. In this episode, Kristi and Lance explore the common pitfalls business owners face with misaligned marketing agencies and…

Mastering the balance between marketing efforts and sales follow up is key to sustainable business growth. Jeremy Shapiro, seasoned serial entrepreneur and author of Your Business Growth Playbook, shares hard-won insights on scaling beyond hustle to predictable revenue streams.

In this episode, Kristi and Jeremy unpack the common mistake of relying too heavily on one lead source, how to spot diminishing returns, and the crucial importance of tracking data to make informed marketing decisions. Jeremy shares practical advice on building cohesive marketing and sales alignment, diversifying lead sources, and the power of knowing your numbers.

You’ll learn:

• Why chasing one lead source without diversification can derail your growth
• How to use data to identify diminishing returns and pivot your marketing strategy
• The importance of customer lifetime value and acquisition costs for budgeting
• How to align marketing messaging with sales efforts and delivery for customer satisfaction
• The difference between marketing to features vs. marketing to client problems
• Why tracking key metrics drives better marketing decisions
• Practical tips to build a scalable, data-driven sales and marketing system

If you want to unfudge your marketing by applying proven systems and data insights for meaningful growth, this episode offers valuable guidance.

Connect with Jeremy Shapiro:

• Website: yourbusinessgrowthplaybook.com
• Connect on Linkedin: linkedin.com/in/jeremyshapiro

Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing.

Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com