Winfluence – The Influence Marketing Podcast
Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
Taking a Multi-Tiered Approach to Influencer Engagement
Kenmark Eyewear’s influencer engagements range from micro-influencer gifting to celebrity co-branded products. Marissa Cundiff shares on Winfluence.
Read MoreAn Influencer’s Take on the SAG-AFTRA Influencer Agreement
Patrick Janelle discusses the shortcoming of SAG-AFTRA’s influencer agreement, building your business as an influencer and beyond.
Read MoreWhen it Comes to Reporting on Influencer Fraud, Words Matter
Campaign U.S. and HypeAuditor chose unfortunate words to describe research about influence fraud. Jason Falls explains.
Read MoreThe Future of Monetizing Live Content
Gregarious Narain’s new startup Zealous unifies a content creator’s live feeds for better connection and monetization
Read MoreThe Perfect App to Make Customers Your Influencers
Sam Malone’s Guru Club produces influence effects from customers without having to pay them first.
Read MoreInfluence is Not a Static Quality
In the first of Jason Falls’s commentary episodes, he talk about the fluctuation of an influencer’s influence.
Read MoreThe Strength of Regional and Targeted Influence
Heather Watson of HerKentucky is a powerful influencer with a specific audience, in a specific place
Read MoreWhat in the World is Up with CGI Influencers?
Grin’s Brandon Brown joins Winfluence to talk about the real, fake influencers and where to put them.
Read MoreThe Reality of Fighting Influencer Fraud
Caroline Duong of Zine had a refreshingly honest answer to how to fight influencer fraud. She shares on Winfluence.
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