Jun 7, 2021
Can we please kill Authenticity?
A recent review of influencer marketing agencies set Jason off. He wants to kill Authenticity.
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Winfluence – The Influence Marketing Podcast
Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
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Winfluence – The Influence Marketing Podcast
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Jun 2, 2021
The Ad Agency that Manufactures Influence
Bandolier Media's @justaconstructionguy was a hit, a controversy, and a different way to drive influencer marketing
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May 31, 2021
The Truth Continues to Emerge About Influencer Fraud
New Data from HypeAuditor suggests intentional fraud not as big of an issue as many claim
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May 26, 2021
Value Mapping: The Next Level of Influencer Selection
Deep social listening and analysis can map the values of influencers to the values of your brand.
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May 21, 2021
Which Influencers are More Effective? Mega- Micro- or Nano-?
Peace Out Skincare's Erin Murray shares her brand's experience using influencers with different sized audiences.
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May 19, 2021
The Growing Trend of Influencer Houses
The new spin on reality TV is collecting audiences for both influencers and brands.
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May 14, 2021
Can Paid Content Curation Give Influencers New Revenue
Upstart social bookmarking site Bookshlf features content curation with revenue in mind.
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May 12, 2021
Solving the Problems of Influencer Marketing Programs
Henry Langer of Julius spends all day tackling the hardest issues his clients face in the industry
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May 10, 2021
What is Your Influencer Marketing Philosophy?
There's a spectrum between transactional and relational that mirrors advertising versus public relations.
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May 7, 2021
How Podcasting Can Change Your Influence Game
Phil Pelucha helps businesses leverage podcasts for business ... and building an audience often isn't the goal.
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