Winfluence – The Influence Marketing Podcast

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.

Is Facebook Killing the Influencer Economy?

Travel influencer Gary Arndt has some frank things to say about social media, travel influence and more

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The 19-Year-Old Setting the Influencer Marketing World Ablaze

Suhit Amin became a successful influencer, beat cancer and is now building an influencer marketing agency

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A Deep Dive into Influence Marketing with Find Your Influence

Jamie Reardon and Cristine Viera, co-founders of the first end-to-end influencer solution, join Winfluence for a chat

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Are Older Public Relations Pros Ignoring Influencer Marketing?

Arik Hanson backs up a theory that older PR pros are biased against Influencer Marketing … at their own peril

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Is Influence Marketing Just Social SEO?

Insights from Matter of Form’s Rachel Clay on Luxury Brands, Influence Strategy and More

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How a B2B Company Became an Influencer

Wipro went from participating in the IT space to influencing it. Marc Meyer explains how.

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