Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.


All Episodes

35: The Benefits of Treating Customers Like Influencers with Customer Experience Marketing

Most CMOs accept that with intense global competition and increased commoditization of products and services, the final frontier in…

34: How to Achieve OFFLINE Influence and Thought Leadership

A huge focus of this podcast is about showcasing brands and people who have achieved incredible levels of true influence in their…

33: You Don’t Know What is Influencing You: Cracking the Code to Understand the Influence of Your Subconscious Mind

Roger Dooley is one of the true thought leaders in the field of neuromarketing. He has focused his work on understanding unconscious…

32: How to Leverage Influencers to Become an Award Winning Beauty Brand – and Lead an Industry Movement

How do you launch a beauty brand and get the biggest celebrities and A-listers on the planet to endorse you without having to shell out…

31: The FUTURE of Influence is Here with Neuromarketing

Pranav Yadav is one of those brilliant people in the industry I respect a lot who I’ve wanted to have on the show because I think he…

30: How to Build Influence through the Power of Human Connection

In every episode we dig in to find out their actionable secrets and strategies to command real influence, and in this episode Kanika…

29: How to Launch a Successful Brand Using Influencers in a Hyper-Competitive Industry

Many would say you’d be crazy to try and compete with the L’Oreal’s and Estee Lauder’s of the world to launch a beauty brand,…

28: How to Build A YouTube Following for Your Business – at Any Age – in Any Industry!

This episode is proof that any one at any age can use social media to build their brand, cultivate a global community, and ultimately…

27: The Relationship Between Innovation and Influence

Businesses that innovate yield unparalleled influence. But how does an organization or ourselves innovate? Author of the newly…