03: Lamborghini CMO Katia Bassi on the Brand as Influencer
Lamborghini CMO Katia Bassi has paved a new way of defining influence from her leadership. Learn why “Brands should inspire to expand…
The Marketing Podcast Network is a collective of marketing and business-centric podcasts with a shared purpose to support one another with promotions, resources and revenue sharing.
Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.
This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.
No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.
Lamborghini CMO Katia Bassi has paved a new way of defining influence from her leadership. Learn why “Brands should inspire to expand…
Jesse Itzler on what it REALLY takes to achieve INFLUENCE (and it’s NOT experience).
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Andy Roddick talks about no longer cringing at the word ‘influencer’, and how to leverage fame to create greater social good…
Listen to influencer marketing authors and professors Amanda Russell and Neal Schaffer talk about why they are launching The School of…