Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.


All Episodes

11: Founder of ‘Women in Influencer Marketing’ (WIIM) Gives Her Thoughts on Influencer Marketing

Jessy Grossman not only manages influencer talent, she also founded the rapidly growing community of women marketers. Her view of…

10: John Lee Dumas: The Common Path to Uncommon Success

How does one become an influencer in a crowded online space and launch a successful business? John Lee Dumas began as a podcaster and…

09: Barry’s Bootcamp CEO Joey Gonzalez Explains the Human Science of Influence

Barry’s Bootcamp CEO Joey Gonzalez explains the human science that enabled them to influence the way people work out, and got…

08: Shane Vitaly, Founder, Vitaly: Breaking the Rules to Build a Mini Empire – and Influence a New Category of Brand

The motorcycle-driving, tattoo loving classic ‘bad boy look’ that Shane Vitaly had rocked since his anti-authoritarian childhood was…

07: Jen Groover: Think You Know How to Influence? Think Again

In the professional and private spheres, we are constantly searching for ways to maximize our influence. In this interview, Jen Groover…

06: Carmax Co-Founder Austin Ligon on The Gold Standard of Branding

Austin Ligon has demonstrated influence at the highest level, the ability to not simply launch a new product, but an entirely new…

05: Nigel Barker: America’s Next Top Influencer

The man who literally broke the ‘model’ for what it means to be a fashion photographer. Having worked with every major iconic face of…

04: Zico Coconut Water Founder Mark Rampolla on Deep and Narrow Influence

We often think of influence as being about individuals with large followings, but Rampolla makes the case for leveraging all…

03: Lamborghini CMO Katia Bassi on the Brand as Influencer

Lamborghini CMO Katia Bassi has paved a new way of defining influence from her leadership. Learn why “Brands should inspire to expand…