The School of Influence

Hosted ByAmanda Russell

Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can’t get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Author, professor and the Queen of Influencer Marketing Amanda Russell brings you the answers with concise, no nonsense interviews of top influencers across categories. Amanda’s unique dynamic is both engaging and provocative. She and frequent co-host Jason Falls ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!

19: Ann Handley on Building Influence through Content

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Ann Handley, co-founder of MarketingProfs, began her career as a journalist, and her roots in storytelling and understanding the needs of her audience helped her launch a media business which has since evolved into becoming the premiere destination for professionals and educators to learn and get training for marketing, The best-selling author of two books, The Content Code and Everybody Writes, Ann continues to trail blaze the path forward for enterprises and professionals on how to create content that connects in a deep way. Learn all about how Ann built her influence through and content and how you and your company can as well.

For more information:

•Ann Handley: https://annhandley.com
•MarketingProfs: https://marketingprofs.com
•Ann Handley’s Books on Amazon: https://www.amazon.com/Ann-Handley/e/B003OSWOGS
•Amanda Russell: https://amandarussell.co
•Neal Schaffer: https://nealschaffer.com

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