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FIR #326: The (Metaverse) Winter of Our Discontent
Despite the doom-and-gloom headlines, the metaverse is still coming — and communicators still need to pay attention
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FIR Interview: PRophet Founder and CEO Aaron Kwittken
While journalists are sick of spray-and-pray pitches and press releases, they...
FIR #325: Making AI-Generated Brand Magic
Coca-Cola Leverages OpenAI’s Generative AI Tools in Consumer Contest
FIR #324: Pitching Original Content
Should communicators withhold original content from their pitches to the media?
FIR #323: Outright Theft or Fair use?
How generative AI tools learn is at the heart of a copyright lawsuit
FIR #321: Terrible, Horrible, No Good, Very Bad Crisis Comms
Norfolk Southern violated just about every crisis communication rule following the E. Palestine derailment
FIR #322: If Not Twitter, Then Where?
Twitter plays some unique roles. Are any alternatives equipped to take them over?
FIR #320: The Chorebots of 2033
The fusion of AI and robotics doesn’t seem so far-fetched anymore, does it?
FIR #319: Return to Work Mandates Damage Engagement and Productivity
Declining productivity and engagement rates coincide with requirements to come back to the office