In this episode, I talk about what it is that makes somebody authentic, real, the Relatability Index and basically why and how relatability is important in leadership, business, communication and getting buy-in from your employees or your content.

In this week’s episode of the Kerry Barrett Show, we’ve got an incredible guest, Ryan Harbison, who’s a true expert in personal branding and messaging! Ryan’s gonna reveal some game-changing strategies on how to effectively leverage your personal brand to create messages that truly connect with your audience. Discover the ins and outs of LinkedIn as he also introduces the Dollar 80 strategy, a clever approach to connecting with relevant individuals within your industry. Learn how to make the most of it to expand your network and establish meaningful connections. Get ready to rock your brand! Grab your headphones, tune in now. #PersonalBranding #MessagingExpert #KerryBarrettShow #LinkedIn #SocialMediaMarketing #BrandStrategy

Welcome to the Kerry Barrett Show, hosted by yours truly, Kerry Barrett! This podcast is your ultimate destination for learning how to show up comfortably, confidently, and compellingly on camera. But that’s not all – we’ll also explore various aspects of social media, video marketing, and video strategy, covering everything from content creation to media opportunities, course creation, and audience growth.

🎙️ Tune in to the latest episode of the Kerry Barrett Show! 🎧 Join Kerry and special guest Laura, the owner and founder of FikaMediaHouse, as they unlock the secrets of social media success for small business owners. In this episode, they shine a spotlight on Instagram, revealing how you can harness its power to grow your business. Dive into the world of video marketing and uncover the strategies that can supercharge your sales cycle. Laura shares the “know, like, and trust” factor and provides actionable tips for creating compelling video content tailored to each stage of the customer journey. Don’t miss out on this valuable episode packed with practical tips and expert advice. 🚀

“You don’t want people finding your website on a Google search, clicking on it and then going right back to Google because it wasn’t what they wanted. Google can see that behavior as a sign that your website wasn’t what they wanted. You want to avoid that. Video can help them stay longer.”

“You would want to be the face of the ad because well you want to position yourself as the expert. You are the one. You want to be selling yourself.” -Chelsey Pendock

“Every one of those takes that I made that day, all 117 of them.. Translated to thousands of dollars a take in revenue for my business.” – Alex Schauer

“I’m going to run it live, and then once I get it nailed, I’m going to package it evergreen and scale it up.”

“I recently put a pitch out with a client responding to a major news event with an Instagram video. The booker wasn’t familiar with my client. But it was a way of showing, these are not just the three talking points, but the way he’s going to talk about it. The booker loved it. ‘I love his energy, I love what he’s saying. Let’s book him.” – Ronica Cleary