On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
“When it comes to HBO it’s really about quality, distinction, and uniqueness. And looking for stories that haven’t been told before.” As Senior Vice President at Warner Media, Jason Mulderig is responsible for everything related to the HBO…
“Rebranding itself signals change.” Change is something that Jim Heininger focuses on extensively in his work as the leader of not one but two agencies. Dixon|James focuses on communication and change management while Rebranding Experts focuses on…
“As African Americans, we’ve given up our narrative. It takes away our humanity. We have human stories just like everyone else—it’s just that our brand isn’t being written by us.” Faith McKinney is an author, media strategist, and longtime…
“Enough is enough. It’s the responsibility of companies to stand up.” Following the murder of George Floyd, the nation has seen a critical shift in the growth and power of the Black Lives Matter movement through protest and action. But what…
“The person is a product themselves—regardless of what they’re selling.” As one of the youngest executives in the history of Sony Music Entertainment, Laura Bull worked to transform people into powerful platforms. Now she consults and teaches…
“Marketing is becoming more mathematical. You have to start reading the signals of what your customers are telling you.” Ominsend Co-Founder and CEO Rytis Lauris is on a mission to help small- and medium-sized eCommerce businesses understand just…
Two years ago I was fortunate enough to interview one of my business heroes—management legend and author Tom Peters. This was a once-in-a-lifetime podcast event. Or so I thought. A couple of weeks ago, Tom reached out again wanting to talk about the…
“Agile marketing is about focus, quality, and planning. We have an ultimate destination. We’re just more flexible about the path we take to get there.” A certified agile leader and practitioner, the focus of Andrea Fryrear’s work is helping…
“People are smart about how they can avoid advertising at all costs. You have to present them with a story they want to hear and use the brand in support of that story.” Lee Tone of Alkemy X has spent his career navigating the blurred lines of…
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