On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
On this week’s Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed some new podcast listenership data courtesy of the Infinite Dial 2018 study from Edison Research and Triton Digital. Listen for the…
This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW 2018. Recorded Saturday, March 10 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with in these…
On this week’s Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed a new report from Radiocentre and Ebiquity that suggests that marketers are undervaluing the impact of traditional media channels and…
“Most CEOs delegate culture to HR and brand to marketing. You need to prioritize a fusion of these areas.” For many organizations, this is a big shift. Thankfully, this big shift is the big focus of the latest book from brand leadership expert…
On this week’s Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed a new report on how Twitter is cracking down on bot use. Listen for the full sound bite and enjoy these useful links to the news,…
“The tactics have changed but the strategy of owning and building a brand hasn’t.” Laura Ries can share first hand how branding has stood the test of time. “It’s why some rise and others don’t — it’s the brand.” Together with her…
On this week’s Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed some new data from Edison Research’s Infinite Dial study showing that Facebook use is down for the first time in a…
“You have to find people who like you but aren’t like you.” This is a mistake many brands make. They look for customers just like them — with their specific interests and characteristics — instead of people who like your brand…
“A lot of content being produced is not good. That’s because it’s not telling a great story.” As Editor-in-Chief and Director of Content Strategy at Contently, Joe Lazauskas understands the interconnected relationship between content and story. It’s…
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