On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
“The confused mind doesn’t buy.” As a psychology major — I know enough to be dangerous — I couldn’t wait to talk with Kaye Putnam. A psychology-driven brand strategist, she works with entrepreneurs from startup to high-growth. Creating a…
Early in my career, I spent my commute listening to audiobooks in my 1996 Ford Taurus. The tinny car speakers shook as Tom Peters spoke about excellence and management by walking around. Through landmark books such as In Search of…
On this week’s Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed the latest data from the State of Branding 2018. The report breaks down the biggest challenges marketers face. Topping that list once…
“Consumers are human beings first.” Duh. Who needs to be reminded of this? I mean, we’ve got our big data, customer analytics, loyalty metrics, key performance indicators, demographics, psychographic profiles, and … Oh yeah. That’s why…
“How we treat employees relates to how they become brand ambassadors.” Your employees — your people — are one of your biggest brand assets. However, they can only do this if they’re engaged. As the Chief Human Resources Officer at an…
“People want brands to step in and solve things that government can’t.” With the latest news of #BoycottNRA and the #MeToo movement, it could seem that this is an idea plucked from recent headlines. But the role of business in social issues has…
On this week’s Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed some new podcast listenership data courtesy of the Infinite Dial 2018 study from Edison Research and Triton Digital. Listen for the…
This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW 2018. Recorded Saturday, March 10 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with in these…
On this week’s Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed a new report from Radiocentre and Ebiquity that suggests that marketers are undervaluing the impact of traditional media channels and…
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