On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
“Most CEOs delegate culture to HR and brand to marketing. You need to prioritize a fusion of these areas.” For many organizations, this is a big shift. Thankfully, this big shift is the big focus of the latest book from brand leadership expert…
On this week’s Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed a new report on how Twitter is cracking down on bot use. Listen for the full sound bite and enjoy these useful links to the news,…
“The tactics have changed but the strategy of owning and building a brand hasn’t.” Laura Ries can share first hand how branding has stood the test of time. “It’s why some rise and others don’t — it’s the brand.” Together with her…
On this week’s Social Sound Bite — recorded live at the studios in Iowa City — Jerry and I discussed some new data from Edison Research’s Infinite Dial study showing that Facebook use is down for the first time in a…
“You have to find people who like you but aren’t like you.” This is a mistake many brands make. They look for customers just like them — with their specific interests and characteristics — instead of people who like your brand…
“A lot of content being produced is not good. That’s because it’s not telling a great story.” As Editor-in-Chief and Director of Content Strategy at Contently, Joe Lazauskas understands the interconnected relationship between content and story. It’s…
“Everyone thinks that branding isn’t important today but branding is the new advertising.” Despite media and technology shifts, the brand behind your stories and status updates is more important than ever. We unpacked all of this and more on this…
Stories can be powerful tools for moving people and building brands. This isn’t as easy as it could sound. Storytelling is both an art and a science. We unpacked all of this and more on this week’s episode of the On Brand podcast with Patti…
“I love looking at other industries and seeing what they’re doing.” As Director of Agency Marketing at TopRank Marketing, Ashley Zeckman has a lot on her plate working — both agency marketing and client marketing. In some organizations, these…
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