On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
“My whole life has been a big improvisation — I follow my nose.” Improvisation has played a big role in Alan Alda’s career in more ways than one. From his early theatrical work to founding the Alda Center for Communicating Science to his…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed Facebook’s latest innovation in advertising analytics: eliminating accidental clicks. Listen for the full sound bite and enjoy these useful links…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed just how much of the online advertising apple is owned by Google and Facebook (SPOILER ALERT: about 50%.) Listen for the full sound bite and…
“Branding is finding what’s true in any organization.” Mark Viden has experience in brand advertising with lots of different types of organizations ranging from startups and financial services to his current role as Vice Preside of Brand…
“The future should be sustainable materials.” After years in finance, Hamilton Perkins discovered his new calling while shopping for a bag. A bag that he couldn’t find. This led him to found Hamilton Perkins Collection, a certified b-corp that…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed what’s most important for customers when it comes to your brand experience. Top Gun themed hint: your customers have a…
“We create experiences that touch the heart.” In our increasingly digital world, it may surprise some to learn that creating engaging physical experiences for brands is still a priority for marketing leaders. Christian Lachel is an architect of…
“As marketing leaders, we have to give up control.” As CEO of Marketing Insider Group, author Michael Brenner knows a thing or two about marketing and leadership. With a career ranging from startups to SAP and Nielsen, Brenner helps organizations…
“You have to be able to let go.” As brand builders, we’re used to being in control of our brands. But that’s something we have to get over today. Our brands are owned not by us — but by our community. Nicole Ertas knows this. That’s why…
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