On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
“Too often today we over-survey our customers.” As Amazon’s first Worldwide VP of Customer Service, Bill Price is a legend in the field of customer service. As an author and advisor, he continues to drive home the fact that service is one of the…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jerry and I discussed the latest social media insights from the 2017 Infinite Dial study from Edison Research (I also explained why this is one of my favorite data…
“If you want to be authentic as a brand, you have to be able to make a mistake.” As social media manager for Cision, Bruce Kennedy is on the front lines of the brand’s online conversations. Last week, he was in the front row for our , where we…
This week, we have a special LIVE episode of the On Brand podcast — on stage from SXSW Interactive. Recorded last Saturday, March 11 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with…
“A brand is a relationship between a customer and an organization.” Don E. Schultz has spent his storied career navigating, teaching, and writing about that very complex relationship. He’s a Professor of Integrated Marketing Communications at…
“A brand is a set of promises. If you break that, you hurt the brand.” With a storied career in advertising including his current gig as co-founder and creative director of the Velocity Partners agency, Doug Kessler has spent his career helping…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jay and I discussed Facebook’s newest feature for businesses — job listings! That’s right, when Facebook polled businesses they found that finding the right…
“When you don’t answer your customers — you’re sending them a message.” Today we have to meet our audience on an increasingly diverse array of traditional and digital media touch points. None has garnered more headlines over the past year…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City — Jay and I discussed a recent report on how Instagram’s algorithm works. While many thought the algorithm would kill the social network, Instagram is actually…
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