On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed two major social platform updates. First, after Facebook bowed out of negotiations, Twitter picked up the streaming rights for the…
“Your brand is more than your logo.” How many times have you heard something like this? If you’re a visual brand builder like , you probably find yourself saying this a lot. But what does it really mean? As art director at email marketing…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed the new Instagram algorithm. While some are freaking out — pleading with followers to turn on push notifications for their brand —…
When your business category is taboo, how do you get people to talk about it? Suzy Bátiz is the inventor and entrepreneur behind , an innovative brand that is literally changing the way we go to the bathroom. As founder and CEO, she’s built…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new report on which digital marketing tactics are most effective. Guess what? Once again, the winner was email marketing. Quit…
“Everyone has a brand because everyone has a reputation.” John Michael Morgan knows a thing or two about branding for everyone. That’s because the Brand Against the Machine author has worked with everyone from bestselling authors,…
“Every single time you respond to a customer complaint it increases advocacy. Every time you don’t it decreases it.” Jay Baer would know. For his new book Hug Your Haters, Jay didn’t just write about what he thought and felt about…
“People want to hang out with brands they like and trust. Those are the principles we were founded on in 1906.” As Chief Marketing Officer at Coldwell Banker Real Estate, it’s Sean Blankenship’s job to guide a brand going through one of…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed Facebook instant articles. These fast-loading, mobile friendly articles have been available for big publishers like The New York…
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