On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
“You have to start the conversation by understanding who you’re having the conversation with.” As a professor and Dean at the College of Media and Communication at Texas Tech University, spends a lot of his time studying, speaking,…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some big changes in store on Twitter. Specifically their new CEO, stagnating use numbers, and possibly losing their 140-character…
“Your employees can be the biggest advocates your brand has.” However, you have to engage and enable their advocacy. That’s what spends his time working with brands on. As the Senior Manager of Advocacy Solutions and Services at Sprout…
“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ and I spent a lot of time talking about mapping the customer journey and designing intentional…
“Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what uses to guide her brand building online and off. As the Social Media Manager at Allianz, she spends her time…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some big news on Facebook. This past Tuesday Mark Zuckerberg announced that they were adding a new button. While many have called…
“This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of The Now Revolution, understands the impact people — both internally and externally…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed several new Facebook page features that should make admin’s lives a lot easier. Soon pages will start appearing in new shopping…
“It’s not what we sell. It’s what we stand for.” This simple statement provides a concise summary of the key differences between traditional brand advertising and modern content marketing. At the forefront of this movement is ,…
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