Nov 2, 2015
What Makes a Great Brand with Denise Lee Yohn
What Makes a Great Brand with Denise Lee Yohn
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On Brand with Nick Westergaard
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world. For show notes and more, please visit http://onbrandpodcast.com.
On Brand with Nick Westergaard
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On Brand with Nick Westergaard
On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded,…
Oct 26, 2015
How to Develop Fluid Brands with Marty Neumeier
“Brands are not static anymore. They’re fluid.” As the Director of Transformation for Liquid Agency and the author of several books on branding including The Brand Gap and The Brand Flip, has…
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Oct 12, 2015
Why Your Brand Has to Align with Your Audience’s Personal Brand
“You have to start the conversation by understanding who you’re having the conversation with.” As a professor and Dean at the College of Media and Communication at Texas…
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Oct 9, 2015
Social Sound Bite: Twitter’s Identity Crisis + #SocialBrand15 Sneak Peek
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some big changes in store on Twitter. Specifically their…
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Oct 5, 2015
Using Employee Advocacy to Strengthen Brands with Greg Tirico
“Your employees can be the biggest advocates your brand has.” However, you have to engage and enable their advocacy. That’s what spends his time working with brands on. As…
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Sep 28, 2015
Designing the Customer Experience with Justine Jordan
“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ and I spent a lot of time talking about mapping…
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Sep 21, 2015
Digital Branding in a Regulated Industry at Allianz
“Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what uses to guide her brand building online…
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Sep 18, 2015
Social Sound Bite: A Facebook Dislike Button? What the What?!
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed some big news on Facebook. This past Tuesday Mark Zuckerberg…
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Sep 14, 2015
How Culture Impacts Brand Building with Amber Naslund
“This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of The Now Revolution, understands the…
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Sep 11, 2015
Social Sound Bite: New Facebook Page Features Help Admins
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed several new Facebook page features that should make admin’s…
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