On Brand helps organizations and individuals tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, Maker’s Mark, the Minnesota Vikings, The Onion, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.
You might not know by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most memorable brand names of our time including BlackBerry, Swiffer, and Dasani. What’s in a name? More than…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed emojis in email subject lines. Specifically we looked at a new study from email marketing platform MailChimp on how and when emojis are…
“Branding is blocking and tackling.” would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the good news” is a lot of work. I couldn’t wait to…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a couple of new features on Pinterest. As a driver of 40% of social commerce, brands of all shapes and sizes are looking to promote…
“I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator, does a lot of teaching. On top of that, he’ll join us in Iowa this fall as a keynote at the . I couldn’t wait to talk with…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a couple of new features on Twitter. First, users can now opt-in to receive Twitter direct messages from users who don’t follow…
“A name introduces you to the experience.” In short, words and the stories we create with them matter. would know. He’s named just a few things over the years. As the author and co-author of nine books he’s a leading thinker on how…
“How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question addressed in new book No One Understands You and What to Do About It. I couldn’t…
On this week’s Social Sound Bite – recorded live at the studios in Iowa City – Jay and I discussed a new retweet feature from Twitter plus speculation on the social network’s acquisition. As Twitter’s stock price crept up Tuesday,…
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