Chapter Summaries:

(0:00:00) – Advocating for Body Positivity (11 Minutes)

In this episode of the Entrepreneur You podcast, host Anika Middleton-Pearson engages in a conversation with Salihi Selami, a beauty expert who uses her platform to advocate for body positivity, clean beauty, and sustainability. They discuss Selami’s company, Sugar Sugar Wax, and how it was created to provide an easy hair removal system that anyone can use. Selami also shares her experiences with the Jamaican culture and its embrace of slow living and positivity. They go on to discuss body positivity and how it can affect confidence issues, especially in hair removal.

(0:10:36) – Empowering Beauty and Environmental Consciousness (9 Minutes)

This conversation dives into the importance of creating a product with a message of empowerment, inclusivity, and environmental consciousness. The speaker discusses how the idea of creating a product stemmed from recognizing the need to make conscious consumer decisions and the need to set an example. The speaker then describes the process of product development, with a focus on the ideation phase. They discuss the challenge of coming up with ideas and the importance of being aware of the product’s impact on the environment.

(0:20:04) – Creating a Product (12 Minutes)

This conversation focuses on developing a successful product. They give attention to the importance of conducting market research and understanding user experience in order to create a competitive edge. We also discussed prototyping, with the example of a sugar wax product being used to illustrate the importance of creating a product that is significantly better than existing products. It highlighted the importance of first impressions, with the suggestion that a product must be ‘market ready’ rather than ‘half-baked’ in order to build a loyal customer base.

(0:31:41) – Product Development in the Beauty Industry (7 Minutes)

In this episode, Salome discusses her journey from coming up with the idea of a beauty product to the successful product launch. She shares the various challenges she faced, such as sourcing ingredients, prototyping, testing, and partnering with a lab. Salome also encourages entrepreneurs to start small and go into it with a lot of heart, as the beauty industry is highly competitive and takes a lot of hard work. She shares ways to connect with her on social media and invites listeners to reach out if they have questions.

(0:38:55) – Approaching the Beauty Industry With Heart (3 Minutes)

In this episode, the speaker discussed the importance of making a good first impression in the beauty industry. It is essential to create something perfect from the start that will help you build a strong customer relationship. The speaker shared tips on how to stay connected with the podcast and upcoming topics. To end the episode, the speaker shared a scripture from Psalm 7:17.

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Exploring Real Estate

‘The Entrepreneurial You’ covers tips for real estate beginners with a conversation with Luke Andrews, a real estate entrepreneur. Luke shares his story of how he got started in real estate, the low barrier to entry into the industry, and how many people enter the business looking for good money and flexible hours without realizing the actual work involved. The episode also includes a word from the sponsor ‘The Jamaica Stock Exchange’, which is voted by Bloomberg as the best-performing stock market globally.

The Need for Collaboration in Entrepreneurship

This conversation discusses the realities of being an entrepreneur and how flexible hours don’t necessarily mean optional hours. Advice is shared on how to become a real estate agent and how to be a successful investor. It is highlighted that it is important to focus on value and not on the split, and also to not have an overly arrogant attitude when starting. It is also mentioned that it is important to be vulnerable and to ask for help, as no one can stand alone. Lastly, it discusses how to get people to help you in getting what you want

Real Estate Investing Win

The speaker discusses the importance of finding a good business partner, sharing their experience of how one opportunity led to the purchase of forty rental properties. He also highlights the importance of leveraging their first deal and how it lead to financial gain, as well as providing intangible experiences and knowledge. He emphasizes the importance of seeking the advice of people who have done it before and his and his partner’s shared goal to provide quality and affordable housing for as many people as possible.

Real Estate Investing

This episode focuses on the realities of real estate investing and the importance of avoiding common mistakes. The speaker encourages being proactive in the investment process, asking questions and thinking outside the box. They also share their journey and have written a book to help others avoid the same mistakes they made. The book is free to download and is available at ten investormistakes.com. The episode also encourages vulnerability as a key to success and has several calls to action to follow the podcast, connect with the speaker, and access their coaching services.

Contact Luke:linkedin.com/salesandnegotiationcoach

https://www.instagram.com/lukeandrewsre/

Give Away: e-books: One is for people looking to invest in real estate; the other is for real estate agents who are new to the industry.10investormistakes.com

Thank you for tuning in to this episode with Luke Andrews. What’s the standout moment for you today? Send us your feedback at henekawatkisporter@gmail.com or on social media @henekawatkisporter. Remember to follow this podcast on your favourite podcast app or connect with me for all things Podcasting at henekawatkisporter.com

According to the Scriptures: “I will give thanks to you, Lord, with all my heart; I will tell of all your wonderful deeds.” Psalms‬ ‭9:1‬ ‭NIV‬‬

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Exploring the Power of Challenger Brands

The Entrepreneurial You podcast discusses the concept of a ‘challenger brand’ with Mike Sullivan, the president and CEO of Loomis, the US leading challenger brand advertising company. Sullivan defines a challenger brand as any brand that is not the market leader and outlines the three states of a challenger brand: state of the market, state of mind, and state of readiness. He then discusses the importance of humility and focus when it comes to competing in the market, and the importance of talking to customers to identify positioning in the market.

The Power of Challenger Brands

Underdogs’ in the market can have a competitive advantage over category leaders by flying under the radar, being underestimated and being more nimble. Inspired stories of challenger brands succeeding against all odds gives us hope. Companies like Dollar Shave Club Warby Park, Red Bull and REI have all been successful in their respective markets by understanding their customer base, hiring people who are like their customer base and reflecting that back to their customers. An example of this is REI, which shut all its stores on Black Friday to support its environmentally conscious customers.

Strong Brand Through Values

This conversation focuses on the importance of culture in building a strong brand and how leaders can define, build and maintain their culture. Examples of successful brands that have stuck to their values, such as Chick-fil-A and their founder Truett Cathy, are provided. It is suggested that leaders need to get clarity on their brand and their values and be willing to take calculated risks. It is also suggested that leaders should take time to listen to their customers, peers, competitors and their intuition to get clarity and make decisions. The importance of having a trusted network of peers and advisors is also discussed.

Challenger Brands

This conversation focuses on the topic of building challenger brands. Mike Sullivan, President and CEO of Lewis, a leading advertising agency, encourages dreamers and believers to take risks and invest in themselves, regardless of their current situation. He advises aligning oneself with others who have already succeeded and listening to one’s heart. He also mentions his book, The Voice of the Underdog: How Challenger Brands Create Distinction by Thinking Culture First, co-authored with Michael Tuggle.

Contact Mike:Twitter: https://twitter.com/LOOMISagency; https://www.linkedin.com/in/michaeltuggle; YouTube: https://www.youtube.com/user/theloomisagency

Thank you for tuning in to this episode with Mike Sullivan. What’s the standout moment for you today? Send us your feedback at henekawatkisporter@gmail.com or on social media @henekawatkisporter. Remember to follow this podcast on your favourite podcast app or connect with me for all things Podcasting at henekawatkisporter.com

According to the Scriptures: “Give thanks to the Lord, for he is good; his love endures forever.” Psalms‬ ‭107:1‬ ‭NIV‬‬

It is time for another episode. I am Heneka Watkis-Porter, the host and creator of The Entrepreneurial You podcast. Welcome to my live audience viewing on Facebook, LinkedIn & YouTube; to my regular listeners big up yourselves, and a special welcome to you if you are tuning in for the first time. Over the past few weeks, I have had conversations around Design Centred Entrepreneurship; Running a Fulfillment Centre in China; Leveraging Private Equity to Build a Winning Global Business; Becoming…The Complete Man and so much more. This week, I am excited about talking with a teenager who is already making waves in trying to solve the problem of hunger through his charitable organization.

My guest on episode 306 of The Entrepreneurial You is Camden Francis. Camden is an 18-year-old entrepreneur at heart who founded a 501(c)(3) nonprofit organization called Beyond the Crisis. Camden is currently working on a Tech start-up with a friend from Harvard. Already a talented public speaker, he has spoken on the Drew Barrymore Talk Show about his nonprofit and been on Bloomberg’s radio podcast and other podcasts including NPR’s All Things Considered. Furthermore, Camden has also been interviewed by larger news channels such as CBS and PBS.

Contact Camden: www.beyondthecrisis.org

Thank you for tuning in to this episode with Camden Francis. What’s the standout moment for you today? Send us your feedback at henekawatkisporter@gmail.com or on social media @henekawatkisporter. Remember to follow this podcast on your favourite podcast app or connect with me for all things Podcasting at henekawatkisporter.com

According to the Scriptures: “Now, our God, we give you thanks, and praise your glorious name.” 1 Chronicles‬ ‭29:13‬ ‭NIV‬‬‬‬

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It is time for another episode. I am Heneka Watkis-Porter, the host and creator of The Entrepreneurial You podcast. Welcome back to my regular listeners, and a special welcome to you if you are tuning in for the first time. Last week I spoke with Irina Poddubnaia. Irina is a SAAS founder and a business consultant specializing in Operations and Processes Optimization. This week, I am excited about talking with the Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University.

My guest on episode 305 of The Entrepreneurial You is Michael Goldsby. Mike is Stoops Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University and co-author of Design-Centered Entrepreneurship which provides a research-driven, step-by-step approach to creative problem-solving.

Contact Mike: https://www.facebook.com/Mind2Momentum; https://www.instagram.com/mind2momentum/; https://twitter.com/Mind2Momentum; https://www.youtube.com/channel/UCnVg8O0YVEX8Yj1HBTvyGBg; https://www.linkedin.com/company/mind2momentum

Thank you for tuning in to this episode with Mike Goldsby. What’s the standout moment for you today? Send us your feedback at henekawatkisporter@gmail.com or on social media @henekawatkisporter. Remember to follow this podcast on your favourite podcast app or connect with me for all things Podcasting at henekawatkisporter.com

According to the Scriptures: “Those who sacrifice thank offerings honor me, and to the blameless I will show my salvation.” Psalms‬ ‭50:23‬ ‭NIV‬‬

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It is time for another episode. I am Heneka Watkis-Porter, the host and creator of The Entrepreneurial You podcast. Welcome back to my regular listeners, and a special welcome to you if you are tuning in for the first time. Last week I spoke with Theodore (Ted) Clark. Ted is a businessman, entrepreneur, and investor with over 40 years of experience as a senior executive in both public and private equity-owned speciality chemicals companies. This week, I am excited about talking with a SAAS founder and a business consultant specializing in Operations and Processes Optimization. Before I bring her on, I have to thank The Jamaica Stock Exchange.

My guest on episode 304 of The Entrepreneurial You is Irina Poddubnaia. Irina is a SAAS founder and a business consultant specializing in Operations and Processes Optimization. Irina has over eight years of experience in eCommerce with its different challenges and obstacles, from running a fulfilment centre in China, where she lived for over two years launching her software @TrackMage. @TrackMage allows eCommerce stores 5-10% extra sales by simplifying the customer experience. With TrackMage, the customers can track their products on the platform, the system does the upsell and then automatic follow-ups for reviews.

Contact Irina: Website https://trackmage.com/; Instagram https://www.instagram.com/trackmage/; LinkedIn https://www.linkedin.com/company/trackmage/; Twitter https://twitter.com/TrackMage; Facebook Page https://web.facebook.com/trackmage/; YouTube https://www.youtube.com/channel/UCxA1xlANK5j0jdQc02a99rg

Thank you for tuning in to this episode with Irina Poddubnaia. What’s the standout moment for you today? Send us your feedback at henekawatkisporter@gmail.com or on social media @henekawatkisporter. Remember to follow this podcast on your favourite podcast app or connect with me for all things Podcasting at henekawatkisporter.com

According to the Scriptures: “Let them sacrifice thank offerings and tell of his works with songs of joy.” Psalms‬ ‭107:22‬

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It is time for another episode. I am Heneka Watkis-Porter, the host and creator of The Entrepreneurial You podcast. Welcome back to my regular listeners, and a special welcome to you if you are tuning in for the first time. Last week I spoke with Purdeep Sangha. Purdeep is the world’s leader in Complete Strategic Advising. He is an award-winning author of “The Complete Man” and the TV show host of “Mind Your Own Business.” He’s also an entrepreneur, speaker and podcaster. This week, I am excited about talking with a businessman, entrepreneur, and investor with over 40 years of experience as a senior executive in both public and private equity-owned speciality chemicals companies. Before I bring him on, I have to thank The Jamaica Stock Exchange.

My guest on episode 303 of The Entrepreneurial You is Theodore (Ted) Clark. Ted is a businessman, entrepreneur, and investor with over 40 years of experience as a senior executive in both public and private equity-owned speciality chemicals companies. Starting as a shipping clerk, he rose through the ranks, to become President & CEO of Products Research & Chemical Corporation (PRC), a global leader in aircraft and construction sealants and coatings. His new book, Buy and Build CEO: Leveraging Private Equity to Build a Winning Global Business, chronicles Clark’s 14-year adventure in high-stakes, high-reward business.

Contact Ted: Twitter @TedClarkAuthor; LinkedIn.com/in/theodore-clark

Thank you for tuning in to this episode with Theodore (Ted) Clark. What’s the standout moment for you today? Send us your feedback at henekawatkisporter@gmail.com or on social media @henekawatkisporter. Remember to follow this podcast on your favourite podcast app or connect with me for all things Podcasting at henekawatkisporter.com

According to the Scriptures: “Let them sacrifice thank offerings and tell of his works with songs of joy.” Psalms‬ ‭107:22‬

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Becoming…The Complete Man

It is time for another episode. I am Heneka Watkis-Porter, the host and creator of The Entrepreneurial You podcast. Welcome back to my regular listeners, and a special welcome to you if you are tuning in for the first time. Last week I spoke with Brittany Thompson. Brittany offers 7+ years of corporate experience in online business management, business strategy, outsourcing, and project management. This week, I will talk with the world’s leader in Complete Strategic Advising, an award-winning author, TV show host, entrepreneur, speaker and podcaster. Before he joins me, I have to thank The Jamaica Stock Exchange. Here is a word from the JSE for sponsoring the show.

My guest on episode 302 of The Entrepreneurial You is Purdeep Sangha. Purdeep is the world’s leader in Complete Strategic Advising. He is an award-winning author of “The Complete Man” and the TV show host of “Mind Your Own Business.” He’s also an entrepreneur, speaker and podcaster. He is widely known as “The Strategist For Businessmen” and teaches men how to become THE COMPLETE MAN. His mission is to help men grow their businesses massively, increase their fulfilment in life and improve their relationships with their wives and kids. He is the founder behind the movement of men becoming mindful alpha males. Men who experience complete victory and have it all!

Give Away: Listen to get Free digital audio and ebook of The Complete Man

Contact The Complete Man Podcasthttp://completemanpodcast.com/

LinkedIn:https://www.linkedin.com/in/purdeepsangha/;

Facebook Personal:https://www.facebook.com/purdeep.sangha;

Facebook Business Page:https://facebook.com/thepurdeepsangha;

Instagram:https://www.instagram.com/purdeepsangha/;

Twitter:https://twitter.com/PurdeepSangha;

Youtube: http://jot.purdeepsangha.com/youtube

Thank you for tuning in to this episode with Purdeep Sangha. What’s the standout moment for you today? Send us your feedback at henekawatkisporter@gmail.com or on social media @henekawatkisporter. Remember to follow this podcast on your favourite podcast app or connect with me for all things Podcasting at henekawatkisporter.com

According to the Scriptures: “But thanks be to God, who gives us the victory through our Lord Jesus Christ.” 1 Corinthians 15:57

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Maximizing the Human Potential Through Coaching

It is time for another episode. I am Heneka Watkis-Porter, the host and creator of The Entrepreneurial You podcast. Welcome back to my regular listeners, and a special welcome to you if you are tuning in for the first time. Last week I spoke with Omni Casey. Omni has been a real estate investor, broker, and coach for nearly 20 years who has a passion for building wealth and helping others achieve financial freedom. This week, I will talk with an expert in the online business arena. Before she joins me, I have to thank The Jamaica Stock Exchange for sponsoring the show.

My guest on episode 301 of The Entrepreneurial You is Brittany Thompson. Brittany offers 7+ years of corporate experience in online business management, business strategy, outsourcing, and project management. She is also a business coach, accountability partner, owner of Brit MVP, and founder of The OBM Mastermind. Brittany helps solopreneurs, professionals, and small businesses identify, design and delegate processes to save time and generate more leads.

Give Away: Listen for Coupon codes for project management software templates.

Contact Brittany: https://www.instagram.com/britmvp/

Thank you for tuning in to this episode with Brittany Thompson. What’s the standout moment for you today? Send us your feedback at henekawatkisporter@gmail.com or on social media @henekawatkisporter. Remember to follow this podcast on your favourite podcast app or connect with me for all things Podcasting at henekawatkisporter.com

According to the Scriptures: “always giving thanks to God the Father for everything, in the name of our Lord Jesus Christ.” Ephesians‬ ‭5:20

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