The School of Influence

Hosted ByAmanda Russell

Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can’t get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Author, professor and the Queen of Influencer Marketing Amanda Russell brings you the answers with concise, no nonsense interviews of top influencers across categories. Amanda’s unique dynamic is both engaging and provocative. She and frequent co-host Jason Falls ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!


All Episodes

14: Rand Fishkin, Founder of MOZ and CEO of SparkToro, on Building Influence through Building Technology to Help People

Rand Fishkin did not wake up one day and decided he was going to build one of the leading SEO software platforms. He has been on a…

13: Serial Founder/Investor of PELOTON and ACTIVE, Dave Alberga, on Silent Influence and How to Leverage It for Astronomical Business Impact

Whether it’s A-list celebrities looking to launch their own brands or successful entrepreneurs looking for advice, there is one person…

12: How Plastic Surgeon Dr. John Layke Became an Entrepreneur and Industry Influencer

In business, ambitious people either aspire to become an influential leader in their industry, or grow a company into greatness, Dr…

11: Founder of ‘Women in Influencer Marketing’ (WIIM) Gives Her Thoughts on Influencer Marketing

Jessy Grossman not only manages influencer talent, she also founded the rapidly growing community of women marketers. Her view of…

10: John Lee Dumas: The Common Path to Uncommon Success

How does one become an influencer in a crowded online space and launch a successful business? John Lee Dumas began as a podcaster and…

09: Barry’s Bootcamp CEO Joey Gonzalez Explains the Human Science of Influence

Barry’s Bootcamp CEO Joey Gonzalez explains the human science that enabled them to influence the way people work out, and got…

08: Shane Vitaly, Founder, Vitaly: Breaking the Rules to Build a Mini Empire – and Influence a New Category of Brand

The motorcycle-driving, tattoo loving classic ‘bad boy look’ that Shane Vitaly had rocked since his anti-authoritarian childhood was…

07: Jen Groover: Think You Know How to Influence? Think Again

In the professional and private spheres, we are constantly searching for ways to maximize our influence. In this interview, Jen Groover…

06: Carmax Co-Founder Austin Ligon on The Gold Standard of Branding

Austin Ligon has demonstrated influence at the highest level, the ability to not simply launch a new product, but an entirely new…