In this episode of Unfudge Your Marketing, host Kristi Mitchell sits down with Andrew Stout, the host of the HR podcast Let’s Be Diverse. Andrew shares his insights on the challenges and misconceptions of starting a podcast, emphasizing the importance of persistence, rapport building, and passion-driven content. The conversation delves into effective podcast marketing strategies, and Kristi provides her perspective on using podcasts within a marketing funnel framework. Tune in to learn valuable lessons on sustaining and promoting a successful podcast.

Key Takeaways:

• Persistence and Asking:
• Andrew emphasizes the importance of not being afraid to hear “no” and continuing to ask for opportunities, as persistence can lead to eventual “yes” responses.
• Challenges of Starting a Podcast:
• Both Kristi and Andrew discuss how starting a podcast is not easy and requires a lot of dedication and consistent effort.
• Passion and Purpose:
• Andrew advises that having a clear passion and purpose is crucial for starting and maintaining a successful podcast, as this energy helps sustain long-term efforts.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Kristi Mitchell and Bev Feldman delve into the intricacies of email marketing, focusing on qualitative data, engagement, and the importance of understanding how audiences interact with email content. They touch on the challenges of tracking email replies with platforms like Convertkit and Mailerlite, and emphasize the value of qualitative data from responses. They discuss the importance of monitoring metrics like spam complaints, open rates, and unsubscribe rates in context, alongside adapting strategies to individual and audience needs. Bev also shares insights on maintaining engagement through a strong initial relationship and an effective welcome sequence.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

• The Importance of Market Research: Carol emphasizes the need for thorough research and understanding your audience’s needs before launching any offer. She shares a personal story of launching a retreat at the wrong time and the valuable lessons learned.
• Client Avatars Matter: Christy and Carol discuss the importance of developing clear client avatars to shape your marketing efforts. Knowing your audience’s goals and challenges helps craft content that resonates.
• Timing is Everything: From marketing to leadership development, the timing of your offer is crucial. Carol learned that launching during busy seasons (like fall for parents) or slower times (like summer) can affect success.
• Building Relationships through Conversations: Carol highlights how engaging with clients outside of sales moments fosters trust and builds stronger relationships. She explains how she involves her clients in product development, gaining valuable insights without pressuring them into a sale.

Actionable Tips:

1. Interview Your Audience: Before developing a new product or service, ask your potential clients directly what they need and what would make your offer a “no-brainer” for them.
2. Leverage Relationships: Use your existing client network to gather insights and generate referrals.
3. Be Transparent: Be upfront about what you’re offering, including time commitments, costs, and expected results. This builds trust and ensures your clients are fully informed.

Connect with Carol Stizza:

• LinkedIn: Carol Stizza
• Website: Relevant Insight

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episod, Kristi talks with Phil Oloo, the founder of Spatialists LLC. Phil shares his journey from Kenya to the United States, his career in architectural design and virtual reality, and his unique marketing experiences. The episode highlights the importance of establishing a strong brand, the challenges of social media marketing in the B2B space, and the value of building lasting relationships.

Connect with Phil Oloo:

• Website:
• Spatialists LLC

• LinkedIn:
• Phil Oloo

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Kristi Mitchell chats with Keith Allen Johns about the ups and downs of marketing for service-based businesses and how to avoid common pitfalls. Keith shares his personal experiences and lessons learned from his marketing journey and offers practical advice on how to leverage powerful mindsets, tactics, and strategies.

Key Takeaways:

• Understand your business model and align your marketing strategy with it.
• Do not rely solely on spending money to solve marketing issues; active management and engagement are crucial.
• Foster collaborative relationships with marketing providers and ensure they are adaptable to your business needs.
• Focus on mastering one marketing channel at a time to avoid spreading yourself too thin.
• Be mindful of the products you choose to sell and their associated marketing requirements.
• YouTube offers evergreen potential, and its content can yield results for a long time compared to other social platforms.

Connect with Keith Allen Johns:

• LinkedIn:
• Keith Allen Johns
• Email: keith@keithallenjohns.com

Connect with Kristi Mitchell:

• Website:
• Kristi Mitchell Marketing
• LinkedIn:
• Kristi Mitchell

Tune in to future episodes of “Unfudge Your Marketing” for more insights and strategies to help you scale your service-based business!

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Kristi Mitchell chats with Kristen Tagliamonte, a seasoned HR leader turned career transitions coach, about the missteps and lessons learned in marketing her services. Kristen shares her journey from corporate HR to launching her own coaching business, the challenges she faced, and how she navigated these to ultimately find a marketing strategy that works for her.

Key Takeaways:

• Marketing isn’t intuitive for everyone
• : Even with extensive professional experience, marketing can be challenging.
• Try new things
• : Expanding your understanding and capabilities through new tools and approaches can open new opportunities.
• Consistency and visibility
• : More consistent social media presence and marketing emails can increase visibility.
• Collaboration and accountability
• : Working with marketing experts and being part of groups can bring structure and strategy.
• Resilience is key
• : It’s okay to stumble. Learning from failures can lead to better approaches.

Kristen’s journey emphasizes the importance of persistence, learning, and adapting in order to find marketing strategies that truly resonate with one’s business and target audience. Whether you’re a new business owner or seasoned entrepreneur, there’s always room to refine your marketing approach to drive better results.

Subscribe and leave a review!If you enjoyed this episode, make sure to subscribe and leave a review. Your feedback helps us improve and reach more business owners like you.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Mindy Flanigan shares her journey as an HR consultant, discussing the challenges of navigating website development, SEO, and marketing strategy. The conversation touches on the importance of recognizing one’s limitations as a business owner, placing the right people in the right positions, and making data-driven decisions. Kristi and Mindy also explore the significance of foundational clarity in business and the value of an outsider’s perspective in identifying missed opportunities.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, marketing strategist Kristi Mitchell and organizational specialist Jason Henderberg discuss the importance of effective networking for business owners. They share valuable tips on how to present yourself and your business in a compelling way at networking events. Jason highlights the need to tailor your message to resonate with your target audience and shares his strategy for following up with new contacts after an event. The conversation also covers the role of email marketing in nurturing relationships and the long-term benefits of consistently creating valuable content to build your brand.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

In this episode, Kristi Mitchell chats with Theresa Intag about her past experiences with outsourcing social media marketing. They discuss the challenges Theresa faced, including generic content, lack of brand customization, and the need for constant involvement. Theresa shares how she ultimately decided to bring social media management in-house for better control and consistency. The conversation also touches on the importance of humanizing a brand through personal stories and people-centric content to build genuine connections with the audience.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com