The “Why” We Pay Influencers is All Wrong. Here’s How to Fix It.
Jason Falls shares his hypothesis on the three reasons WHY influencers should be paid, which may shake up how influencers and brands think.
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Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
Jason Falls shares his hypothesis on the three reasons WHY influencers should be paid, which may shake up how influencers and brands think.
Richie Redding’s Funnier Than You Are puts comedy writers in a room writing for brands. He joins Winfluence to explain why brands should hire comics as creators and influencers.
A listener question about whether or not to pay influencers cash above product prompts a practical response from Jason Falls, with an asterisk.
Collabstr’s latest State of Influencer Marketing report shows a big gap in the number of male versus female influencers
IZEA’s new State of Influencer Equality report shows both good and bad progress on the influencer pay gap issue. But Jason Falls digs deeper into the data.
TikToks, reels, stories … short-form content is king. Ashwath Narayanan from Social Current explains why and how to solve for it for your brand.
Jason Falls shares experiences managing a creator marketplace of the past to inform influencer marketing’s future.
His new book The Influencer is a business parable on achieving true influence, not status as an influencer
A question on Twitter sparked an attack on Jason Falls’s opinion. In this episode, he fires back.