Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.


All Episodes

Someone Is Actually Recommending Influencers Purchase Followers … Publicly!

Jason Falls rants about a recent article he found that endorses buying Instagram followers and engagement.

Exploring Influence Marketing Measurement … and the Metaverse

Gen.Video’s Larry Beaman talks analytics and beyond with Jason Falls on Winfluence

What Department is Responsible for Influencer Marketing?

Media? Social Media? Public Relations? Creative? Jason Falls has an idea!

How Do Brands & Agencies Handle Influencers of Color?

Talent manager Johanna Voss gets real on where brands and agencies fall short

Removing the Blinders for Better influence Marketing

Jason Falls shares a strategic trick to influencing, not just practicing influencer marketing

Who Will Win the Impending Influencer Marketing Software War?

Brands will start demanding new and different data when considering influencers. Are software companies ready?

The Local Entrepreneurial Route to Being an Influencer

YaJagoff.com is a non-traditional, but successful example of influence building around local content

Can Advertising and Influence Marketing Mix?

Markerly’s Justin Klein joins Digging Deeper to talk about the approach of advertising in influencer marketing, catstagrammers and more.

The Influencer Marketing Firm Practicing Influencer Marketing

Rich Keith of The Fourth Floor shares his perspective on the influencer marketing industry, his newsletter and more.