Jul 29, 2021
Building and Launching an Influencer-Led Brand
Aaron Hefter and Felicia Hershenhorn of IMARAÏS by Sommer Ray tell the origin story
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Winfluence – The Influence Marketing Podcast
Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
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Winfluence – The Influence Marketing Podcast
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Jul 26, 2021
Influencers Shouldn’t Ask For Free Product?
Humor columnist Erik Deckers takes a stab at influencers. Jason Falls holds him to task on it. Sort of.
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Jul 22, 2021
The Power of Brand Alignment in Influencer Marketing
Aligning your brand with the influencers you choose makes for better influencer marketing campaigns
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Jul 19, 2021
Why Affiliate Marketing for Influencers Will Not Work
Instagram is launching affiliate tools for creators. Not so fast, my friend!
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Jul 15, 2021
Going Small with Micro-Influencers for Big Business Results
David Morneau of Inbeat Agency shares his approach to micro-influencers to scale and drive business success
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Jul 12, 2021
What Brands Really Need From Influencers
There are three things brands need, even though they don't always know it.
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Jun 30, 2021
Influencer Marketing from the Influencer’s Perspective
Fashion and style influencer Malvika Sheth shares her story and perspective on the industry
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Jun 23, 2021
The Software Company Focused on Influence, Not Just Influencers
Onalytica has an approach much more in line with the principle of Winfluence. CEO Tim Williams joins the podcast for a dive into why.
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Jun 16, 2021
How to Connect Influencer Marketing to the Bottom Line
Gen.video's Jessica Thorpe joins Winfluence to talk about measurement and attribution for influencers in driving sales and revenue.
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Jun 9, 2021
How Confident Are You In What Influencers Should Make?
New app Compfident brings confidence to compensation for influencer marketing
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