Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.


All Episodes

The Truth Continues to Emerge About Influencer Fraud

New Data from HypeAuditor suggests intentional fraud not as big of an issue as many claim

Value Mapping: The Next Level of Influencer Selection

Deep social listening and analysis can map the values of influencers to the values of your brand.

Which Influencers are More Effective? Mega- Micro- or Nano-?

Peace Out Skincare’s Erin Murray shares her brand’s experience using influencers with different sized audiences.

The Growing Trend of Influencer Houses

The new spin on reality TV is collecting audiences for both influencers and brands.

Can Paid Content Curation Give Influencers New Revenue

Upstart social bookmarking site Bookshlf features content curation with revenue in mind.

Solving the Problems of Influencer Marketing Programs

Henry Langer of Julius spends all day tackling the hardest issues his clients face in the industry

What is Your Influencer Marketing Philosophy?

There’s a spectrum between transactional and relational that mirrors advertising versus public relations.

How Podcasting Can Change Your Influence Game

Phil Pelucha helps businesses leverage podcasts for business … and building an audience often isn’t the goal.

The Power of Women in Influencer Marketing

Jessy Grossman’s networking group is now a full community of resources for women who serve the influencer marketing space