May 5, 2021
The Power of Women in Influencer Marketing
Jessy Grossman's networking group is now a full community of resources for women who serve the influencer marketing space
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Winfluence – The Influence Marketing Podcast
Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
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Winfluence – The Influence Marketing Podcast
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May 3, 2021
Guess What’s Killing Influencer Marketing? Influencers.
Treating their talents as a commodity will only push brands further away.
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Apr 30, 2021
Taking a Multi-Tiered Approach to Influencer Engagement
Kenmark Eyewear's influencer engagements range from micro-influencer gifting to celebrity co-branded products. Marissa Cundiff shares on Winfluence.
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Apr 28, 2021
An Influencer’s Take on the SAG-AFTRA Influencer Agreement
Patrick Janelle discusses the shortcoming of SAG-AFTRA's influencer agreement, building your business as an influencer and beyond.
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Apr 26, 2021
When it Comes to Reporting on Influencer Fraud, Words Matter
Campaign U.S. and HypeAuditor chose unfortunate words to describe research about influence fraud. Jason Falls explains.
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Apr 23, 2021
The Future of Monetizing Live Content
Gregarious Narain's new startup Zealous unifies a content creator's live feeds for better connection and monetization
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Apr 21, 2021
The Perfect App to Make Customers Your Influencers
Sam Malone's Guru Club produces influence effects from customers without having to pay them first.
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Apr 19, 2021
Influence is Not a Static Quality
In the first of Jason Falls's commentary episodes, he talk about the fluctuation of an influencer's influence.
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Apr 16, 2021
The Strength of Regional and Targeted Influence
Heather Watson of HerKentucky is a powerful influencer with a specific audience, in a specific place
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Apr 14, 2021
What in the World is Up with CGI Influencers?
Grin's Brandon Brown joins Winfluence to talk about the real, fake influencers and where to put them.
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