Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.


All Episodes

The Reality of Fighting Influencer Fraud

Caroline Duong of Zine had a refreshingly honest answer to how to fight influencer fraud. She shares on Winfluence.

Influencer Marketing Strategy from a Global Perspective

Gordon Glenister’s new book is a practical influencer marketing strategy guide and global guidebook

Discovering the Next-Level of Influencer Audience Building with Branded Apps

The biggest influencers are building branded apps and returning to television

What a Hollywood Actress has to Say About Influencers

Tagger’s Kelsey Formost was a film and TV star. Now she’s heading content for the influence marketing company

Exploring the Mechanism of Influencer Talent Management

Shine Talent breaks the mold of traditional talent management for influencer marketing

The Professors Behind Influencer Marketing’s First College Textbook

The aptly named “Influencer Marketing” brings many voices and a global perspective to the classroom

Creating Influence Marketing’s First Brand Review Site

Influencers can now expose brand pay, behavior on F*** You Pay Me

The Power of Empathy in Brand Storytelling

Kindred Speak’s Sarah Panus shares her ideas on marketing with empathy on Winfluence

The Advantage of White Lists and Dark Posts for Influencer Marketing

Lumanu’s Kelly Olexa dives into her experience as an influencer and the advantages of dark posts on Winfluence