The Reality of Fighting Influencer Fraud
Caroline Duong of Zine had a refreshingly honest answer to how to fight influencer fraud. She shares on Winfluence.
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Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
Caroline Duong of Zine had a refreshingly honest answer to how to fight influencer fraud. She shares on Winfluence.
Gordon Glenister’s new book is a practical influencer marketing strategy guide and global guidebook
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Tagger’s Kelsey Formost was a film and TV star. Now she’s heading content for the influence marketing company
Shine Talent breaks the mold of traditional talent management for influencer marketing
The aptly named “Influencer Marketing” brings many voices and a global perspective to the classroom
Influencers can now expose brand pay, behavior on F*** You Pay Me
Kindred Speak’s Sarah Panus shares her ideas on marketing with empathy on Winfluence
Lumanu’s Kelly Olexa dives into her experience as an influencer and the advantages of dark posts on Winfluence