Apr 9, 2021
The Reality of Fighting Influencer Fraud
Caroline Duong of Zine had a refreshingly honest answer to how to fight influencer fraud. She shares on Winfluence.
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Winfluence – The Influence Marketing Podcast
Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
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Winfluence – The Influence Marketing Podcast
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Apr 7, 2021
Influencer Marketing Strategy from a Global Perspective
Gordon Glenister's new book is a practical influencer marketing strategy guide and global guidebook
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Apr 2, 2021
Discovering the Next-Level of Influencer Audience Building with Branded Apps
The biggest influencers are building branded apps and returning to television
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Mar 31, 2021
What a Hollywood Actress has to Say About Influencers
Tagger's Kelsey Formost was a film and TV star. Now she's heading content for the influence marketing company
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Mar 26, 2021
Exploring the Mechanism of Influencer Talent Management
Shine Talent breaks the mold of traditional talent management for influencer marketing
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Mar 24, 2021
The Professors Behind Influencer Marketing’s First College Textbook
The aptly named "Influencer Marketing" brings many voices and a global perspective to the classroom
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Mar 19, 2021
Creating Influence Marketing’s First Brand Review Site
Influencers can now expose brand pay, behavior on F*** You Pay Me
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Mar 17, 2021
The Power of Empathy in Brand Storytelling
Kindred Speak's Sarah Panus shares her ideas on marketing with empathy on Winfluence
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Mar 12, 2021
The Advantage of White Lists and Dark Posts for Influencer Marketing
Lumanu's Kelly Olexa dives into her experience as an influencer and the advantages of dark posts on Winfluence
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Mar 10, 2021
How to Get Hyper-Local with Influence Marketing
Golin's Jim Lin shares his approach and a case study using hyper-local influence
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