Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.


All Episodes

The Role of Talent Management in Influence Marketing

Kyle Hjelmeseth shares insights on the role of an influencer’s talent manager and the challenges of the industry

Influence Marketing in Silicon Valley

Oracle’s Lisa Joy Rosner shares case studies from her 30 years leading tech marketing teams

The Magic of Celebrity Product Placement as Influencer Marketing

Sarah Shaw on the art and practice of getting celebs to use your product

Is Facebook Killing the Influencer Economy?

Travel influencer Gary Arndt has some frank things to say about social media, travel influence and more

What Every Influencer Needs to Know About the Law

Jamie Lieberman of Hashtag Legal visits Winfluence to talk FTC, IP and Defamation

Discovering Public Relations redefines PR for the Influencer Era

The new college text from Dr. Karen Freberg is useful for business owners and influencers

The 19-Year-Old Setting the Influencer Marketing World Ablaze

Suhit Amin became a successful influencer, beat cancer and is now building an influencer marketing agency

A Deep Dive into Influence Marketing with Find Your Influence

Jamie Reardon and Cristine Viera, co-founders of the first end-to-end influencer solution, join Winfluence for a chat

Are Older Public Relations Pros Ignoring Influencer Marketing?

Arik Hanson backs up a theory that older PR pros are biased against Influencer Marketing … at their own peril