The Role of Talent Management in Influence Marketing
Kyle Hjelmeseth shares insights on the role of an influencer’s talent manager and the challenges of the industry
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Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
Kyle Hjelmeseth shares insights on the role of an influencer’s talent manager and the challenges of the industry
Oracle’s Lisa Joy Rosner shares case studies from her 30 years leading tech marketing teams
Sarah Shaw on the art and practice of getting celebs to use your product
Travel influencer Gary Arndt has some frank things to say about social media, travel influence and more
Jamie Lieberman of Hashtag Legal visits Winfluence to talk FTC, IP and Defamation
The new college text from Dr. Karen Freberg is useful for business owners and influencers
Suhit Amin became a successful influencer, beat cancer and is now building an influencer marketing agency
Jamie Reardon and Cristine Viera, co-founders of the first end-to-end influencer solution, join Winfluence for a chat
Arik Hanson backs up a theory that older PR pros are biased against Influencer Marketing … at their own peril